Vested Capital
Vested Capital

Episode · 11 years ago

How Pat Flynn Lost His Job Then Made $203,219.04 In His First Year Online

ABOUT THIS EPISODE

[ Download MP3 | iTunes | Soundcloud | Raw RSS ] Pat Flynn has an inspiring story that you must listen to if you are like many people around the world who recently lost their job and want to transition to making an income online from your own business. Pat lost his job as an […] The post https://yaro.blog/1860/pat-flynn/ (How Pat Flynn Lost His Job Then Made $203,219.04 In His First Year Online) appeared first on https://yaro.blog (Yaro.Blog).

Hi, this is Yars Tark welcome toanother entrepreneur's hyphen journey com podcast. Today I have an interviewwith Pat Glynn, who is a fantastic case study for those of you out there whomay have lost your job recently due to the economic downturn or for whateverreason whatsoever or maybe you're, just looking to get started online andmaking money, specifically with a blog and an e book, which is the combinationthat Patrick used and had a successful, very successful first, twelve months,grossing over two hundred thousand dollars pretty much just selling one ebook. So it's an amazing case study pat lost his job due to being retrenchedduring the economic downturn as an architect and then went on to start asuccessful blog, which he sold an e book from. So it's a really fantasticcase, study very motivating. I think you'll enjoy this if you're after morepodcast like this, please visit my blog, it's at entrepreneur's, hyphen journeycom or you can google, my name, which is Yaro Y, a R O. I hope you enjoy thepodcast and I'll speak to again to hi. This is yarn, dark. Welcome to anotherinterview with an expert at this time I have a a special guest who have onlyjust recently met this is his name is pat or Patrick Flan, and I connectedwith pat kind of by sitting on the other side of the Mike. The interviewme a couple of days ago but prior to beginning to interview, this read up alittle bit about him and he also talked about what he does and it's actuallyseems like Pat has an interesting story for us. I guess I could clarify for me is oftenthe case pat mentioned that he's now making six figures online. This isalways something that makes me curious and I'm sure it makes you curious as alistener as well. So let's find out how he does that. So thank you for Jellingepats. Oh thank you for having me. I really appreciate it. Okay, so obviously my blog atentrepreneurs journey is peaches, a lot of people who make money in differentways. I think you're, the first person I've seen, do what you do, but beforewe get into that, let's US get a brief background. How did how did you evenget into to a marketing well kind of my first? You know thefirst time I got on T v Internet was way back when a Ol America Onlinestarted, and I don't know I must have been in like eight at or ninth grade,and you know I thought the Internet was awesome and you know I was. I wasrunning the fourteen point, four kepps and it was, it was really slow, but Imean I loved it and I was just on the chats and stuff all the time and then acouple months later after I started doing that, my dad noticed that I had abill from a Ol for like a hundred and twenty dollars, and I was like I don'tknow what that's from an apparently someone stole our credit card numberand rang up a bill from all. So then, from that point I was kind of reallydisgusted by the Internet and I thought it was a scary place, and so I want tostay off of it forever, but obvious. Obviously, if you're not on the Internet, nowyou're kind of you know you're living under a rock or something so I mean Igot back on eventually and once e Bay came out. That's when I really gotexcited about just the thought of you know being ableto make money online. So you know I sold all my baseball cards online andyou know magic. The gathering cards I sold online. Unfortunately, I wish Icould get those back put him so after that you know I was doing theblogging thing for a while way back when Zanga- I don't know if you heardZanga before, but when Zanga started. Everyone was just blogging about. Youknow what they ate for lunch, and you know the cool party last night, and this waswhen I was in college, so I was doing that for a while. So I really got usedto kind of about writing about what I didonline and stuff and during my days in college, what to? Is that? What youwere we talking about was two thousand...

...and one I think two thousand and onewere at the end of the com boom or had the R at the end of the COM boom yeah.So moving on, I was, I was attending university at theUniversity of California at Berkeley and I was there with under. I was going under thearchitecture program, so I graduated from there in two thousand and fivewith the Bachelor's in architecture, and I got a nice architecture job and Iloved what I did. You know I was doing the CAD drafting thing. I was designing,you know three d spaces with all these cool programs and meeting cool clients.You know- and I was loving it and I actually got a really nice job inarvine, Irvine, California, in Central California, as a job captain andeverything was good. I was working nine at five and I loved it. But then you know the whole economything happened and they started letting people go, and you know I was one ofthe last ones there, but then, eventually the the branch office that Iwas at folded and then I left- and I was kind of I didn't know what to do. You know Iwas really scared, because just six months later I was supposed to getmarried and you know I was partly responsible for paying for that wedding,and you know how was I going to support my family? I really didn't know what Iwas going to do, but luckily, right before I got laid off, I was actuallytaking a test for that. Architects and people into DOT design and buildingindustry take called lead exam. It's Leed wish chance for leadership andenergy and environmental design into really specific test that deals. Youknow with green buildings and sustainable design and stuff like that,so I was actually blogging about that test and the reason I was belongingabout it was. I just wanted a way. I just wanted a way to put my put mynotes online so that I can read them during lunch at work and stuff. So after a couple months of doing that,I eventually passed the test, but then I just for fun. I checked the thestatistics on the website and I noticed that there were a couple hundred peoplevisiting my website every day and I was like I got scared. I was like what arethese people doing reading my stuff, you know I was pretty new with how howthe Internet worked and stuff like that and just to give you time frame ness wasthis was a little over just a year ago, so I was like pretty brand new to howthe Internet worked as far as blogging and how to interact with people andsocial networking and stuff. Like that, it's been a very short story for the Iguess the success you've had has been very recent for or yeah it really has,and so what happened? was people juststarted going on on my blog and reading my notes, and so I went on there andRedid my notes to make sure that you know they were really good, because allthese other people were reading them to and I started to put you know:Advertisements on there I read hey. You can make money from people going onyour website by putting Google ad sent on your website. So I was like Oh cool,so I did that and I was making maybe twenty bucks a month, twenty five bucksa month and I thought that was awesome for retirement yeah. I was like awesomeand this this was right before I got laid off and then I got laid off and Iwas still making you know. My own income was twenty five bucks a monthfrom mad sense and- and you know thank God for for my wonderful followers onthat block, because four or five of them specific they email me and said.Pat, your information is so good. You should write a book, I would buy it and I had to wait till the fifth personto do that. I don't know why I was just really scared of doing business online.You know something I didn't know much about and I did try to read up about itnow and I was now following your blog and Darren'sblogging, a whole bunch of other website to try and get as many tips aspossible, and I kind of knew that I had an opportunity to do something big hereand I was searching for jobs for nine o five jobs, but it was to no avail. Imean no one even today. No one still...

...knowing it here in the US is stillhiring for architecture to still laying people off. It's quite sad, but I'mkind of glad I didn't get a job because I joined a program called the InternetBusiness Mastery Academy. That's run by two really special guys trilling in Jand if they had a podcast that I had been listening to just started, tolisten to you to get some tips and they just came out with the academy, andthey said he we'll walk you through how to set up an internet, business andstuff, and I took some of their advice. I actually wrote an e book with in amonth or two and put it on sale and in that first month I actually launched iton October first, which was just a little. Over a year ago I launched my e bookfor on One Thousand Nine hundred and ninetynine. I didn't know how to price it. I just put it out there in that firstmonth I made eight thousand dollars just from that book. Well, that'sthat's an amazing start, and Oh man, I just I like jumped out of my chair whenI first saw my first sale come through. I couldn't believe someone actuallybought something from me that I wrote online and so in sold to them, and then youknow, e's more sales just kept coming and coming and I couldn't believe itand it was seriously a life saver like the the academy and all the tips I gotfrom you and daring and stuff just from just from your blog posts and stuff,like that, I incorporated that all into my blog and interacted with potentialcustomers- and you know I guess what happened- was they saw me as an expert,because I was the only one you know putting this kind of information onmine and I wasn't an expert. You know. I knew how to pass the test. I hadpassed it a few months back, but I didn't consider myself an expert. Istill had to look stuff up sometimes, but just because I was that guy and Iput something out there on sale, I mean the rest is history, and so thatthe month after that, I actually another customer emailed me who wouldpurchase my book and he said Pat Your book is really good, but it's way toocheap, and you know I'm really fortunate that these guys arecontacting me and telling me how I should run front my business. If Icould go back, I would have done everything right away without even themhaving to contact me but IM. You said Pat you're selling your book way toocheap. I would pay. I would pay sixty bucks for it, and- and I was like- areyou serious l? I don't? I don't want to rip people off and he's like you're notgoing to rip people off your stuff is good and it's cheaper than you know,going to barnes and noble and buying a book from there or something, and so Iwas like. Okay, we'll give a shot so the next month Iraised the price just to just ten bucks. Those nine ninety five actually because I learned that having ninetyfive instead of like ninety nine was a little bit better. I don't know, I justhad that for fun and it totally worked the next month I made almost ten grandand then I got some suggestions from Sterling in the academy he say hey, whydon't you do an audio book? Have someone or you read off your book andthen just combine it and sell it as a package? And you know I was like Idon't know, and but I ended up doing it and the monthafter I launched my audio book along with the Ebook, I had gross aboutTwenty K, so twenty thousand dollars in it and then I actually peaked at thirtythousand dollars in March of two thousand and nine just one month,thirty thousand dollars from one little product that I had a e book for andthen I had. Actually I had I hired someone because I had enough money toread off the the e book and I just combined that as a package and soldthat for like around fifty bucks and it's been selling every month sincethat and it's been selling every month that I got a few sales today. Still you know it's chugging along and thebest part about it is because of the way I learn Internetbusiness from scratch, and I didn't have anything any prior knowledge of it.I set it up in a way it's very systematic and automatic. So you know Igot married in February and the business was still going and I went onmy honeymoon. We went to Hawaii and the...

...only time this is funny. The only timeI ever did anything with my business while I was in Hawaii, was on my Iphone when I was in like the bathroom orsomething so that's the only like. I would answercustomer emails then and whatever, but I think that week we were at Hawaii, Ijust calculated it out. I had earned maybe eight or nine grand that week in Hawaii not even doing anything withthe business really and it's just going automatically and I've kept learningall these tips about how to automate it even more and all this really coolstuff. So that's where I'm at today and I started a blog to kind of go throughmy story and inspire people. To that. You know it doesn't. Take a genius,doesn't take a rocket scientist or even an expert to do really well online,okay. Well, I like I trying to break that a little bit more what you did,but let's get people that blog address for the first T. well sure it's at W WW SMART, passive income com and then that pet, that passive income part iskind of what I believe is like the coolest partabout this whole thing. You know the it's all running twenty four hours aday. Seven is a week three hundred and sixty five days a year and it's like astore, that's open to the entire world, the whole like all the time- and Idon't even have to do anything- and we could talk about that more about howexactly that works, but where and where's the store, so people can pick alook at it while they're listening to you, Oh sure, it's a green exam academy,com, e, a catacomb, okay, that's green andthen ex am and then the canoe dock, Er home, all right, Huh and the cool partwas you know when I started it. It was a word pressblog. It was a free, a free theme and it was just content driven wells before,let's, let's break fast out of the patly, how old do you know? Hat Your? Iam twenty six okay, so you we're in architecture you by nature of what you had to study inor to qualify to become an architect. You had to study this particular examcalled believe it Leed d. It was, it wasn't a requirement. It was just kindof something I wanted to add on to my resume tieing. So why do some onyarchitects want to do? This? Is A govor making these says a lot of people doingthis exam right right right exactly well! Lately I don't know if you heard,but I mean a lot of things are going green, ah sustain ability. I mean. Iknow Australia is big on that right now to conservation- and you know reallylead- is all about designing, really smart buildings so that you knowthere's less carbon emissions you're not using as much water or energy andstuff like that. So I and I knew- and obviously all mycustomers know that that's where everything is headed with thearchitecture industry right now, okay, so there's obviously a bit of a spikein this industry. So there's an Russia people getting interested in studyingthis area. I it sounds like a a toise expreth subject: It's I like a nicewithin a nation. It's a study program with in architecture. It is, and when Itell people my story, they're, like you made that much from that right. Butthis is interesting thing and I'm actually quite curious to hear moreabout your traffic numbers, but I would get to that in a sequent, so we canhelp people. So you know you were let off you re fired your the economyin the United States has been publishing pretty badly instead of year,two thousand and eight two thousand a night, a lot of people losing jobs orone of them, and within twelve months of that you were able to create a sixfigure plus income through in Stencil selling one and then a differentversion of the same information products online, which is a prettyincredible result. So you said you started with a ward for squall: Let'scan you maybe put together more of the...

...pieces? Then you have technical help oryou set this up yourself. You know how did you get the contentfor this site and how did you even even think about designing a website in thefirst place? Well, I had I known that you know Icould put information on a blog. You know at home or whatever and then somethat and then I could go somewhere else and pick up that information again.That was the only reason why I started the blog in the first place. was thatso I can look up. My study notes online because I was really good at typing,and I did that really fast and I was really good at organizing information on text on screen as opposed to writing myhandwritings like chicken scratch. So so it was in our cove system, just tioryour own use to beginning with exactly exactly yeah. I is just baseline, our ARCHIsystem, so we you learn us this all work, press yourself, I did, and youknow what it took forever. I I like to figure things out. You knowtake things apart and put them back together and figure things out, and you know it took a long time in stall.Word Press. You know I did. Some research figured out that there was acouple hosting website south there I run through blueHOSCO and they have a control panel with a one button word press in stalland that's what I at finally ended up doing and before you know I was tryingto go through, go daddy and trying to find a host for that, and I just try tomake it really hard for myself, but I ended up finally just going with theone click ward, pressing stall on Blue Hosco. Okay, easy! So you start putting yourcontent into this blog. That presume, even though you probably weren't awareof it, you started to get search engine results because you're gettingsomething on the Internet right. So exactly that's exactly what happened,and I didn't know how that was happening at first. It was just kind ofa surprise to me. I had downloaded this word press plug incalled W P stats. You know the first day because it was like I read a toptwenty plug ins to put on your blog thing somewhere and that's one of themI put in, but I didn't even know what it really did and then, when I, acouple of months later after I was pretty much finished, putting up all mynotes and stuff, I saw huge spikes in my traffic and I had no idea how thatwas happening. And then you know there's a little spot. That says wherethey come from. A lot of them were from Google and and search engines and stuff,like that, and a lot of them were from other sites. That put him on my thatlink to me too. So, obviously, I know now that when people put links to mysight that creates a back Ling for me, which increases my search engineoptimist even more so it was kind of like a little tiny snow ball and justcut kind of got bigger, an bigger, bigger and- and I eventually started,ranking pretty high in all the keywords that were relevant to the exam. Sowhenever someone searched for it, they found me, you know, I think I think,there's a lot of other companies out there. That kind of do the same thing.They have study, guides and stuff, but I think because mine was so, it was justa blog. You know they knew it was from one person who wasn't trying justto make money off of them. You know I mean I wasn't even selling anything inthe beginning. I just had information, so it's pretty crazy. Like I look backand I consider myself one of the luckiestpeople ever know and, like I said I was, I didn't know what I was going to doand it kind of just fell into my lap, and I feel very fortunate to be where Iam today and that's kind of why I started smart pass of Income Combecause that's my way of kind of giving back and you know showing that goodthings can happen. Well that lets the Apian help some other people followingyour footsteps with there a sorry. So if you set the blot you've got you putyour notes in there you're getting an audience, how many people are day yetire visiting. We talk about a hundred a thousand ten ZAND. What's the leading an is completely new to me,so I have no idea how many people would...

...need information about that right. Well,the after I started noticing all that allthat traffic I was getting in. You know this was like four or five months afterI had started the blog. Maybe I like forty to fifty sand visitors a amonth, okay, so let over a thousand a day, yeah and that's unique visitors.That was, I think I think I finally sat up Google analytics, because I knew Ihad to keep track of stuff and I found out that about half were loyal.Returning visitors and half were new at that time. Right so that that's fairly significant.That's not that's a I guess. A slite above average result for six months oldlog to the already have a thousand visitors yeah. I think I was I mean.Obviously, blogs rank really well in search engines and it was such a prettyit was. It was a fairly new thing like no one I mean I mean you still haven'teven heard of it until today, and people are still finding out about it.You know in the Industry today to so it was pretty new. It's not like trying toget a new blog up in a how to make money website or something like that.I'm curious with with your notes that you fed them over time it it's kind offunny, because you didn't really start out as a blogger logging he's used tothat more as a tool to put content yeah. Actually it was just so you know thefirst day I went through the first chapter, pretty much and- and I'm justwell bullet pointed my notes and put some little helpful tips that it that would help me remember stuff and thenthe next day. Maybe I do two or three chapters and the next day after that,and then I ended up putting like charts together for myself and stuff and it'syou know I was really thinking about it, because it was something that I wish Ihad available to me. But it wasn't so. I just created it myself, but I justhappened to do in a way that it was accessible to everyone, everyone else, so it was kind of just you know itwasn't like a one thing per day and I didn't even set it up where the latestpost was shown at the top like in featured area. It was just I actuallymade the home page, a static page and just manually, you know, took the linkfrom the new post, which was the next chapter that I did and I placed it inthe home page home, static, page and just kind of created like a littletable of contents for myself and that you know I probably did a lot more workthan I should have. I've learned now that, if you could, if you could seteverything up correctly at the beginning, you're going to saveyourself a lot of time, but at the same time you shouldn't haveto wait for everything to be all set up in perfect before you give yourself thego, but e H A. I did a lot of work in now.Looking back, if I knew what I was doing, I probably would have hiredsomeone to do it in a day or two. You know yeah. I think everyone says that,but it's worth noting for people that there is a very obvious benefit ofgoing through the process yourself like you did. Even if it's not your strongpoint, yes eats getting that general awareness of how web pages work. Ican't get find out by doing this all right, I'm never going to do it again.I was going to hire someone to do my technical technical things for me thatat least try destroy your way through the first time gives you that awareness.So now, if you're going to help people how to set things up for you, you kindo at least have a general idea of how to do that. So I don't recommend peoplestruggle for the rest of their lives, but certainly having a shot it at onceand see whether you can get somewhere it's it can be worth it. Definitely,that's good! Ve! I'm curious how you went from you know having all thiscontent which you released for free on a website and then how did you getcontent for a book? Do you sit down and just help up like a soft word or pages and thing Mac, this type, a morethorough yeah? Actually, the way it...

...worked was you know I had all my blogposts up already and I just I mind, mapped it out created kind of a smalloutline of how I want him to use that content in a book. How I would want tosee it if I were a customer, and you know what made sense as far as thematerial and examined stuff in the order that it went in and I just satdown and word Microsoft word punched it out and in ninety percent of it is the same thatwas on my website. That's the thing that a lot of people are like what youjust you gave away you sold in a formation that people could get forfree, they wet and- and I was like yeah, youknow, and people will pay you for it, obviously, because one because it'sorganized and to that you know that you can haveaccess to it at any time on any computer. You don't have to be online,but that's not that's, not a big deal, but people will just pay for it,because it's good material and they're not going to want to sit through a blogand click every single. You know next next page one page T Y, that's a goodpoint for any one: that's a writen, a successful blood who has an audienceyou could take your content, make it a little bit more organized and concise,and that could be your evil right there that people will buy just because, forthose reasons you said it's easier to access to an to download it's easier toprint it ease to read through you can take it off line, much easier to onehit solution, which is always a quick fix which people prefer so dangeriousgo ahead. Oh, I was going to say: There's a lotof web sites out there that are kind of doing the same thing, they're kind ofpulling their favorite blog posts, or knows that there's a couple websitethat you know do you know like comedic type posts every day, and I come outwith a real book that, just you know, is their top posts or whatever, and nowit's going to do those in book shops to how did you I can make this reallyrelevant for anyone who wants to actually create a Ebook? How did youtake a Microsoft Ware Document? They make that into a book you could sellonline. Well, all you have to do is well there's a lot of free, PDconverters out there. Actually, I can't think of them off the top of my headI'll have to to research that maybe you could put in the notes or something,but it mean it's really easy to just take a word, Boor doc file and just put it on that website andthen press okay, and then it spits out of ped for you and that that'ssomething you can sell I had I was fortunately I had acrobatprofessional on my computer as well, so it basically just did the same thing asas website and stuff were I because they're not cilice, really had to havea hoe at Rabat, yeah right as we even don't be a about. How much is thatsoftware? It's several hundred dollars? It wil be yeah full person yeah. I knowI've actually tried to use treed the printers that they're calling to createa a ward dock and they take it into a pedia. But I found a lot of them: haveissues with either putting the water mark on there an they don't prank pagenumbers or they don't make links active, just little tiny things that kind ofannoy me. So if I found it actually, Acrobat was the best line or, if you'rea MAC US here. In Luck, because mate is printed out, Rarawa using the thenbutpreview functions at all, yeah, O wit, so yeah there certain no shorter inpossible solution. It's a crazy pedia yeah or you could pay someone ten bucksto convert it for you. You know like it's not that to a something you definitely have toknow, but it's not very difficult to do so. You've got your book it's in Pedia.How did you come up with the system to sell it? If you have to have a salespage, you have to get a shopping cart, you know, did you integrate it withyour existing website or buy a new domain name? You tell us the next stepand how you even learn this part. Oh sure, actually you know, as I was riding my book, Iknew that I would have to figure that out. Obviously I didn't know before I started it, but I knew I hadto finish the book and if I did finish...

...the book, that would motivate me to getoff my butt and figure out how to do that. Luckily, I had been in the academy, thethe Internet Business Mastery Academy for a while, and they had some toolsthere, like one shopping, cart and stuff like that. But now I did a littlebit more research and I found out that e junkie e Dash Junky was a really goodresource for exactly what I needed to do, which was selly e book on mywebsite, and you don't have to have a new domain name or anything like that.You can just up load your e book to e Junkie, they hosted on their web pageand honestly, it only costs five dollars a month and and back at thetime when I was starting this, I thought that was a lot of money I waslike. I don't want to pay five bucks. I don't even know if this is going towork, but you know in order to know if it's going to work, you have to try itout and you might have to spend a few dollars here. Luckily, you know we're not setting up a brickand morter business or we don't need venture capitalists to do the thingsthat we're doing so. You know it's really easy just to spend five bucks so spent five bucks uploading. You knowyou go through a little thing where you title your book. Youcan set the price you can put coupon codes in and you've just press okay andit spits out a button that you just put on your website. You know and it's justlike a it's just a little ht mail. You Go and word press and you go in thevisual area and then you you control the it or whatever and an goes on there. It copy paste andthen it's on there and then, when you go to your website that buttons therewhenever someone clicks it boom there I mean it's taken to e junkies shoppingcart and then, when they pay for it, it gets automatically delivered to themand you automatically get paid and the best thing about that is you're.Nowhere involved in that equation, as I was talking about before it saying upin a passive way where you don't even have to be there, you know, is powerful, especiallybecause it can. You can do it all time and all the times of the day. Andsecondly, I it's scalable, that's another thing about passive income. Isit's this kind of passive income? Is it's scalable? You know if two peopleorder my book or two hundred million people order, my book, which would beawesome but retirement for sure that yeah I mean nomatter how many people buy it junks going to do its thingautomatically for me, I don't have to spend any more time to sell the morepeople. So that's that's something really important. If you're findingthat you have a business where the more you sell the more work you have to do,you might want to think. If you want it, want to try and see. If there's a waywhere you can, you know figure out how you can get it so that you can it'sscalable and it doesn't require you to do more work to somewhere things, butanyways I'm getting a little off top of her son. So so I had to eat junkie onthere and I I spilled that out, one more time or people on Sir Hitle HyphenJunkie, J. U N, K! I E com. Okay! Now I think their partners with pay Pall. Soif you have papal it integrates very nicely with you junkie and then yourpayments just go to pay. Paundan assume you by the stage had no problem payingthat five dollars a month for using your credit card. You got over thatinitial experience with a Ol for many years ago. Yes, I did so so my next step, you know, I figuredout how to I figured out how to put the button onmy website, but you know I can't just stick a button on my website. I got toput it on a sales page, and you know I had experience with sales pages throughbuying. You know courses that I've started to go throughlike the Internet, business mastery course and stuff like that. So I knewkind of what it had to look like. I didn't understand how it worked or whyit worked, because you know you always see those really long, sales letters,but they do work. I actually picked up a book on Amazon by Yonec Silver calledMoonlighting on the Internet, and that book was awesome. That was one ofthat's one of my favorite books and that actually has a sample sales pageletter that you can just pull out and...

...use on your website, and you know ithas the the h one very bold title that you put in, and he tells you exactlyhow you should structure it and then you know the subtitle and then how you use your testimonials and casestudies and all that stuff and offering a bonus and stuff. I thought that wasthe cool part, so I pretty much just copied that from the book- and you know the a fewother elements of it is. You know like I was talking about the bonus I didn'thave a bonus. There was no one in the industry. Icould really hook up with to try and you know, Jav with to get a bonus, verytiny, natus of it so yeah. So what I did was, I just took a couple of the chapters out. You know I had like a toptens thing that I put in there top ten tips to pass the lead exam Etin. My Ebook. I just took that out and stuck it back in as a bonus. You know, I don'tknow if that's like cheating or something, but you know that, as I repositioning of how yougive your content, really, isn't it so yeah exactly and and it totally works Imean, and then I also did like the thirty day guarantee and and stuff likethat, and even like the it's almost word, it's almost more fun. I'm lookingat your green associate exam study guide sales paid, I presume, yeah. If Icook the study guides link on your Green Exam Academy, con site I gothrough to the page, I mean, as obviously you mentioned the word alongsales pace. There is not a long sales pace, it's to the edition yeah, it's not long, but it's not justeverything above the fold yeah. It's not like its two paragraphs in a by now,but I mean it's. You know I guess I could say it's. Thehigh lights from the typical sales does and test em all yes, so nice, bigbuttons, some dot points, but really in turns to a sales rate. Just would likethat. Anyone could set this up. It's certainly not Oyata. You know twentyscroll lengths of a page lots of graphic lots of pictures of you know,proofing people's slily faces. You just go to test the little thes few picturesof one inside the product, a that points and we you're making a well eight thousanddollars in the first month for Dionyse. It was ridiculous and I couldn'tbelieve it. I couldn't believe it all that stuff, you all that Internetmarketing tipsy here online. It really does work ay so that I'm cuss we prettymuch complete the picture, and so you created the e book. You had a pity amade of it. You went to en to uploading there. They gave you a link, so youactually take money for the book and they would deliver it for you. Youwrote this sales page. You pasted that a cold from each one in there, so theycould despirit to there yea. Then you do laugh. It did you just basicallywrite a post to the screen. EXOTIC YEAH! That's that's what I did I mean Ididn't now. I know about. Like the you know, the product lunch formula andstuff like that, but I didn't know anything about that. So all I did waskind of took what I knew that utter sites did, which was, you know, createlike a bog post about it to promote it, which is what I did and then I madethat link on my home page and I also created banner advertisements formyself on my own page. So that's what I did me. I think, if you go to thewebsite now, you can see one on the upper right hand. Quarter not oneactually turns out to be really really high click, fe rate and then like. I also promoted it atthe end of each of remember hell before I was. I met that I wrote notes forlike the different chapters and stuff I at the bottom of beach of those I was.I always put like hey check out this book. It'll make see a lot easier foryou and to think that- and you know I kind of did a lot ofthis stuff backwards, but it worked you know and if you can go into something,knowing what you're supposed to do. Unlike me, which was kind of just goingto the deep end and not not doing it, you know doing it blindly, then you cando even better than me.

Okay, well that's fairly civil processand then, when you went to create the Audio version, you just did the samething with each Oki presume yeah exactly so. I had to dip it because them three files were quite large, but you know you just created it file put themall in there and it's the same thing you know I have so at that time I basically had threeproducts on sale. I had my e book by itself. I had my audio book by itselfand then I had the e Book and the Audio Together for obviously a little cheaperprice, so that more people would be more inclined to buy that one simpleall right. I think what we're I guess, what we missing here, or we can talk alittle bit more about out. We talk about automation, the section, becauseI can see you really interested in that, but but people out there who he there'sa lot of people who try to sell you books and the kind of success you'retalking about they might be very frustrated because they've done exactlythe same thing. You've done cept for all kinds of reasons, no one buyingtheir book or maybe they're selling one a week and while you're selling,obviously a lots more than one of a week. What what is it? That's specialabout this little case that is, experience you've been through,especially given that you I'm assuming this is the first project you've had onthe Internet, yeah and it's very quick you've had thiswithin twelve months, which most people don't get there. What special aboutwhat's happened to? You think. Well, there's a few things. I think the thingthat that with my website is I put myself out there. You know I am the guywho crates this stuff and I'm here to help these people and I'm sure a lot ofother people out there. Do that too, but another. I take that a step furtherand part of the part of what helped my website become.So popular is because I have a brand that people know about, because I go toforums and I go to different blogs and I help people out. You know and peopleknow me or they knew me then, as that guy, who gave all the great informationyou know and that's one thing. I've learned and I've heard in many coursesand stuff like that, since doing Internet business, as you know, whentactic is to go into these forums and help people, you know you don't want togo in and just sell stuff or you know you're just going to get booted offyour performs, or you know your comments not going to get get approved by the bog owner oranything like that. So what you do is you go to the website and you know you don't even mention yourproduct. All it is is like in your littlesignature at the at the bottom of your your post of your forum post. That'swhere it says hey for more information about. Please am clack here and thenthat's where I got. That was a big thing for me, and you know I becameknown as that guy who helped people with the leading exam. So when theytold people about it when other people they knew had questions about it, theyknew exactly who to say- and you know in Grain Sam Academy was the was theplace to go okay, so you built a profile, or rathera very specialized topic that you knew a lot about. You gave away a ton of.Basically all your free information you gave is pending mill. People say yougive away lost. I you pretty much get everything away in the log and thenjust put it together in a different forment to sell yeah pretty much. You created a brand of profile and severalother community sites around the same subject, area very mocos, very specific.You know the subject with the well yourself, you're, obviously capable ofteaching it and there's enough demand for in terms of people searching andtrying to get help that that you have a Costigan of customers as well for theproduct. So I guess in a nap shell, those are the the King Green. Itspreevies are an audience of significant size thatare actively searching for what you have and actively disgusting about itat other website, right on interests and experience in the area, and thenthey save Bein willingness to get out there and give away a lot of help fornothing in return in order to build...

...that profile and traffic. Ultimately,as well. So that exactly and like you said finding out what youraudience wants is probably the most important thing and that can come withkeyword, research finding out what people are typing in Google or going toforms and seeing what they're asking about you know some. I was a hay orgetting an email like you had so five yea, but that's really yeah. I mean Ishould have just took that first one in it. Let it be that, but I had a waittill five, so I was really fortunate about that. If I could go back, you know and likewe were talking about connecting with people and giving information for free,I would have if I knew what a Weben was. Then I would have done that and youknow just pull people in give them information. Get them to know me andhear my voice and see you Mike See, slides and stuff like that yeah they always say, give away yourbest information for free and then they're going to want to buy whateverit is you're going to have to sell right, and I think this is a very easysituation to replicate. Probably the challenge of people isfinding enough of a demand in's something they're good at this makingsure those to things cross over, but you will know like you, had no ideagoing into this- that this would be the alkinoos so yeah an you kind of really establishingyourself at that expert. You know I like I said: I'm not, I wasn't anexpert, but I became an expert in people's eyes and then then I really thought I was the expertbecause so many people were coming to me so then you know I had to change mymind set and from not being expert to. Yes, I am the expert. Here's all thisawesome information comes see me yeah, okay, so before we wrap up the theinterview, maybe just quickly, you want to talk alittle bit about what you've done so that you can actually sit in Hawaii andbasically only have the oses of of the toilet. With your eye father's a workyou have to do like what? What have you found an obviously you mentioned eJunky. That's that's a good little automation system for delivering andtaking the money for your book. What else have you done to make this easierfor yourself? Well, okay, as far as the product isconcerned, e junkies pretty much the whole engine behind it. You know it. It accepts their credit cards, it paysme and then it sends them an email with where to download the e book or AudioGude or whatever they're purchasing that's pretty much the cycle, but obviously we have to get people tomy website as well and that's automated as well, because of some of searchengine, Otomis, ation and ranking really high and keywords which just came naturally through youknow all the blog posts and of the chapters. I did because there's arelated vocabulary in there that's putten into the subject, but yeah. If you can, if you can get search engine optimiston those Keebo that people are going to look for and have system like e junkie,I mean there's other ones out there, but having something like that in place,selling a product for you, then it's just going to keep going and moving foryou and then you won't even have to touch it at all with search engineoptimistic the that kind of happened. Naturally. For me, just because of thevocabulary that was on the different bog posts that I wrote. But if you canget search engine autistic and you could, if you can work on that and work on making yourkeywords- rank really high and you're going to see that cycle, just it'sgoing to people are naturally going to go from keyword, search to your blog orwebsite or whatever to your products, and it's just going to all happenunderneath you and the only thing that you're involved in is accepting themoney which is which is the which is really cool, but there there's.Obviously you can't walk away totally from Your Business. You got to keep aneye on it and there's a few things that you should be doing while it's stillautomatically running underneath you,...

...which is like testing and stuff likethat, I've done a lot of testing on. You know different colors of what worksbest, which has the highest conversion rates. You know the different ad copyon the sales page and stuff like that, so I'm using Google optimize for that,and I run a few. I run a split test like everymonth on certain things, and the coolest thing I found out was actuallya tip from Ryan dice, which was, if you go on my sales page at Green ExamAcademy. com you'll, see that big ad to cart, but on there that was a tip from Ryan dice that Ifound and he calls it his magic button. I think he has this product calledforty three split tests, or something like that and that's one of them. Heshares with us for free, and he said check this out. This is the highestconverting button you will ever find. We did. You know hundreds of tests ondifferent colors fonts and you know, there's different pictures. You couldPUTT along with it button sizes everything- and this was it so I putthat on there and you know that that alone made sales increase over twentypercent. So you're talking this one with the the red deth outline, the ared back card and the the credit card pictures underneath it. Yes and thenyou know having the having an original price on their crossed out, showing alower price to all these really cool things, and you know I love Internetbusiness now, all that all I love how just little things like that candrastically change. You know conversion rates and how much money you're makingit's ridiculous. I mean it's kind of crazy how just a color or something cancan have an effect, but it really does so the kind of shows you you have topay attention to everything and pretend your consumer on your website and gothrough it and see if you could notice anything that no kind of turns you offor something that you would have liked to see instead, but so so testing wassomething that I'm constantly doing, even though my business is runningunderneath me and obviously I'm answering emails, sometimes one of thedrawbacks with e junkie is the emails are sent automatically. Sometimespeople have spam or junk filters on their on their end, so they don't getthe email, so I mean a hundred percent of time. The email me back and I have alanding page after they you could set it up to so that theyhave they go to a specific landing page or thank you page on back on yourwebsite after they purchase your products, and I specifically mentionedif you don't get an email within the next hour. Please email me becauseyou're or also please check your junk full or, if not, please email me, andsometimes I have to deal with that and that that's mainly what I was doing onthe John in Hawaii all right. That's awesome, stuff fat.Let's we'll wrap it up for people who are interested in first, the seeing thewebsite that has all these things. You just talked about on where you makeloss of your money from one more time. That's what ages sure that's WWIG like the Color Green Exam Academy, com, okay, so they can find the productyou sell there. The book being the Audio Yeah Go, feel free to roam aroundand just check it out and I'm still running tests today on it. So thingsmight change every once in a while, but it, but but that's it that that wasn'tthe free word press teme. I actually just paid someone a couple months agoto really update it and- and it looks a lot nicer than it did, but you know itwas still making good money on a on a free ward press team that I downloadedwhen I first started, and really the design have not to berunning upward press to right or is it it is running off ward, O yeah. Soright it s, just a designing o word. First Great and you're current, I guessmore passionate subject that you like right, that which is passive income?What's the blog for that shurts WSOT, passive income com, and you canalso find me at twitter COM Petlin. You...

...know I'm always answering the replies.They are still feel through to drop my line and and yeah yeah. Thank you somuch for having. I really appreciate it. No problem that it's good to hear yourstory. It's always motivating people. I think, especially for those people whomight have lost the job in the last two or you know, one or two years, yourstory of how quickly you've got there and how very specific a subject thereyou've done it with and how very simple, really it's one product, basically onewebsite one product and where you went so that's fantastic yeah I mean I liketo say you know the harder you the harder you work, the luckier you becomeand I think all the hard work I did at researching everything and setting upthe website. It's all paying off now. You know like I'm just sitting back andwatching it happen, so don't get discouraged if you're not doing a lotright now, but just do something put a lot of work in it and you're going tosee good things happen. If you stay with it all right. Also stop. Thank you fortaking time to do this. Are you welcome thanks you? I.

In-Stream Audio Search

NEW

Search across all episodes within this podcast

Episodes (78)