Vested Capital
Vested Capital

Episode 14 · 1 year ago

(EP14): Dan Young Founder Of PC Laptops, Xidax PCs, Storage Whale, $600,000,000 Million In Property Deals


Dan Young is the son of Chinese immigrant parents who fled China to escape communnism. He then went on to live the American dream, building several companies in the computer hardware space, becoming a multi-millionaire.

Dan's first big success came in the early 1990s, when with his wife they launched a computer hardware business called PC Laptops

By offering an unlimited service warranty, using stickers to help spread the word and a crazy television ad campaign, they grew from negative $27,000 in year one, to a million dollars in year two, then five million in year three and kept growing from there.

Dan was quick to turn his business profits back into investments, buying stocks and property. This strategy continued throughout the almost thirty years since the company started, with Dan now having done over $600,000,000 in property deals.

More recently Dan and his team launched an e-commerce retailer focused on high-end computers for video gaming, called Xidax Pcs, and Storage Whale, a cloud based low-cost backup service.

Dan is clearly a deal maker, passionate about entrepreneurship, creating jobs and helping others to gain financial freedom.

Enjoy the interview.



Hello, this is Yarrow and welcome to vested capital, episode number fourteen, featuring my guest Dan Young, the CEO and Co founder of Zidas, PCs, PC laptopscom storage whale and also an Intel boarder advisors and amd Gaming Advisory Council member, Guy who's really, really into computers and hardware technology. Now that's a capital. Is A podcast about how people make money and put their capital to work. My own story is one of being investor, being a multiple founder of various companies online. I'm in property, I'm in all the different things that I love to talk about on this show. So if you're also a startup founder or want to become one, or you like talking about how to grow your capital, make more money, put your cashlow to work, to work when you're not working as well, whether that's through properties, shares, Crypto, investing other companies, as an angel or venture capitalist, whatever it is, we talk about it here on vested capital and I love talking about it. That's why I started this podcast. So Dan, he's an interesting character. So I had down on the show and honestly, I had no idea what to expect. He gave me a bit of a little cheat sheet of some of the highlights of a success. He's mostly known as the founder of these computer technology hardware businesses, PC laptopscom, which in the early s kicked off as a place to go buy computers. It's a physical retailer. It went on to become a huge success. I don't even know how many hundreds of millions of dollars worth of computers have been sold through PC laptops, but I'm sure it's a lot, especially because now it's been almost like I'm reading Dan's Linkedin right now. His tenure as CEO of Pc left upscom is twenty nine years and six months. So it's a big career Dan's had with that company. And he's also the CEO of zidex PCs, which, as you here in this interview, was there opening up of an online channel for distribution and selling computers online, which is like starting a whole brand new business. And then does talk about that, and also it was a little bit of a focus on PC's for computer gaming. Obviously that's a bit of a niche in that subject of that industry of selling computer hardware storage. Well, is a more recent company and we talked about that. It's a company about basically providing a secure online cloud based storage at a very reasonable price. And then does talk about that. We talked about his role on the Intel Board of Advisors, what that means, how that came about. Dan also told me he's done over six hundred million dollars in property deals. So He's been very smart from the beginning funneling in profits from all of his hardware PC companies into property. Really from almost day one you could see that Dan was focusing on that and that's gone on to become a really big part of his investment strategy. So I also asked Dan to explain a little bit of those deals that he does now. Dan Is, as I said at the beginning, an interesting character and when he talks about everything he does it almost sounds too easy, I have to admit. You know, I'd ask him, Oh, how did that new company succeed? Well, we did this and we did this and then just worked. I tried to dig a little deeper when I could with and he does do a great explanation of the key people in his team. I kind of asked him how he can live a day in his life and one of the things he does is go to the park, go for a walk, have his phone open, has conversations and he gets deals done through these conversations. But I asked him, you must have people in place to execute on these deals, which he does, and he then goes on to list some of the key roles that help him be the person who's making decisions and kicking off a deal. But obviously there's all these people behind the scenes who make it actually happen. So that's a great part to listen into this interview. It's all kinds of little tidbits of advice and wisdom that Dan drops from obviously a very long career now as an entrepreneur and investor. Overall, a fun interview. Just don't expect us to drill deep into the nitty gritty of every single how to step that Dan went through to grow his companies. There's a few of those, but it certainly was one of those podcasts that we just went all over the place in topics. But I'm sure you will enjoy it. Now, just like Dan, has brought on a team to help you know, complete deals and live at the kind of lifestyle he wants. Every entrepreneur should do this and one of the first things I think you should do when you're growing your team is to delegate your email and customer service management to someone who is a specialist, and that's exactly what my company, in box done. Does we provide you with an inbox manager, or two or three, who will step in in reply to your emails for you, who will manage your inbox, who will set up a system, create SOP standard operating procedures, documents, processes to manage everything that comes into the inbox, because probably, like a lot of CEOS and entrepreneurs, your inbox is kind of like a to do lists. Someone sends you an email and it has something in there that you need to do. That's not the way you should be managing your email, and that's why you need an inbox manager to step in and be a buffer, via first line...

...of Defense, so you can focus on what matters most. You can do the growth task, you can do the task that are fun. Spend time with your family, write a book, travel or just make those key decisions, like Dan does, to do new deals, Grow Your Company, Invest Smartly, while your team, including your inbox manager, is managing your email, doing the customer service and so on. If that's a role you currently need to fill in your company head to in box. DONECOM book a discovery call and we can talk about assigning you some inbox managers to reply and manage your email, customer service, help desk, social media messaging, all those parts of your life and business. Okay, that's it for me. I'm going to press play on this interview with Dan Enjoy. Hey Dan, thank you for joining me. Hello, you're the first caller coming in life from from a car, which I think is very appropriate actually, because I first came across your work seeing a lot of photographs of you with cars, in particular, choosing between two different cars, and you're telling the story from your early days which grabbed my attention. But besides that, I'll be honest with you, I don't know a lot about your background. I've been digging around into the sort of areas that you specialize in, but maybe for the benefit of all the listeners to do you want to give us just an overview of everything you stand for, everything you do and everything you focused on? Yea, I'll give you the quick one. Grew up in Los Angeles, California, immigrant parents. They didn't speak English. They escape communism and China back in the s came to La and more janitors and didn't make a lot of money, so we were really poor. Him Up a rowdy teenager. What did Juvenile Hall for? Doing a much of Shenanigans. And they came to Salt Lake City, Utah, and here I started a business selling computers and also on the weekends. It was fun and I was selling getting to knives and brass knuckles and pepper gas at the swap meet. Oh well. And one thing I realized, though, is this. I was only making like a, come on, hundred bucks for each ape. The SWAT meat is. I dressed up in a Samurai outfit, right, and chopped up fruit and vegetables and we're making like two thousand a day. I'm like, what if you could transfer that into computers, you know, like make really stupid commercials? Is like pre Internet, right, well, pre mainstream Internet, the s. So did that. We just took off went crazy. So that's the short of it, though. But between there I had a lot of weird, odd jobs before I got into computers and and then here I am today doing all kinds of crazy fun stuff. So can we list out everything I know? Forgive me, that mispronounces it's CEO Zidas PECs. You got it. PC LAPTOPS, awesome, and storage, well, so to PC companies in the storage company. And you're heavily in property investing. To you, you told me in advance over reading. A lot of Zeros here, six hundred million and deals in I'm assuming that's property development. So lots of left to talk about there, my movie. Let's continue that. Sorry, I love to go back to what you were talking about there. In your early days, when just getting started, did you have like a personal goal? Did you? You know, you focused on avoiding a traditional career or making a certain amount of money, or you just love the idea of being your own boss? What was your kind of focus at that early stage? I didn't had the idea of being an entrepreneur. We grew up we were so poor we had to count change in the laundry room and watch my mom cry to buy food. So I was like, well, you know, I want to create something that you know I don't have to stress about those things. And so working for a few other companies when I first got here was fine. It was great. Learned a lot and the company I was working for was interesting it was called silo. They were like a best buy and they went out of business. I was the computer sales manager and I asked my old boss, Hey, can I get the database, and they had a printed out on all these sheets, and so I got twenty Fivezero ishe numbers, and I cold call them and say, Hey, if you bought a computer from me, I'll honor your warranty for as long a joan at. Here's my page or number. And the first year we lost twenty Sevenzero Bucks. The next year we made of our million. So when I say we, my wife and I so super happy about that. So, Dan, that's a that's amazing. I remember reading about that. I was a little curious. I couldn't sort of connect the dots. I understand how you might lose twenty sevenzero initially because you had to do all these repairs that were your responsibility. How does that turn into a million though, the next year? Is it just from the sales of the product because people were so happy with your warranty service? Yeah, so what I would do, as I'de call these people and I did a lot of service calls and a hired a friend to help me. Some college students and I said, can I put a sticker on the side of your computer so that, like, if you have a problem, you can call me? Plus, if you need new computers or software, already, I come here for you. Everyone just started calling the number saying hey, I'm build a new office and starting a business for hiring or expanding. When you but computers, you're awesome dude. And so people wanted to reciprocate for the kindness of free service for that first year. So you know, the law of reciprocations pretty huge. You give something out with not a big expectation return and people tend to really want... help you out. Okay, so that's sort of kicked off like a word of mouth and kept talking about this guy who's doing this amazing free service. How did you get that skill set with computers to to offer that? Video Games, man, so playing a lot of video games and I was a kid. My parents were like what do you playing so many video games for, but they were pretty cool about it. They supported me back in seventy eight when I was a little kid. My Dad, he's an artist, to become an artist and he did the Apple Computer Instruction Manual. He designed the boxes in the packages for Apple. He's like, Dude, I did a trade. I got this computer, this apple, two things. So you brought it home and that's where I learned to play with computers. Nice. So how do you at that point? Let's see, seventy eight born, seventy one was seven years old. Okay, cut really fairly start developing that skies at okay. Take us, for then, with this first year where you've for a second year, I guess, when you had a million dollars in sales and it was just you and your wife, you said the time. I'm imagine that didn't stay the case. Things would have expanded pretty rapidly. Could you take us through the process, because this is a hardware business. We're not talking about software where it's easier to kind of reproduce. You're selling something. You have to have inventory, make sure you have the parts, you have to, I'm assuming, assemble computers. It was more like a bespoke kind of product, right, and then deliver and so on. So how did the company grow through that that early phace? Well, you know, really just grinding seven days a week, page you're going off. It was crazy. I did have some friends who are kind of computer dudes you know as well. Then you had to fix them and sometimes I would just say hey, man, can you help me out? And these friends of mine were pretty cool. I'd paid some beer money, you know, and we get the work done. So it was really super bootstrap. First I didn't I thought it may not work, but luckily everything turned out okay. Yeah, so, yeah, lots and lots of labor, you know. Okay, so that the friends assembly line, by the sounds of things. So yeah, trying to think back, I know when I was in the s two, buying a computer was, I guess, less of a commodernized experience like it is today. We sort of just pick. You Go, Dell, are you apple? You Click the buy button. Kind of a way you go. Back then it did feel like you built something custom if you're a Gamer. I mean it's still the case where Gamers, I know, you choose the parts and that the power bit. For a lot of us today, it really is just I'm buying an office computer. In a way, you go. Can you kind of take us through the sort of expansion of this business during a time where currently, if I'm wrong, it was a boom time right for for computer hardware, like you, you probably would have enjoyed riding a wave in some ways, because the Internet was growing. Thinking back to the biggest players at the time, there was a lot of correct if I'm wrong, like compact. Is this more I felt like the computer itself was a bigger thing back then, where now it's more the Internet and the software companies and so on. But you really heard about Dell and come back and apple for their hardware at the time, and were you kind of enjoying riding that kind of wave with your company as well? Yeah, I mean the demand was really high, but the demand is higher now for us and we shifted away a hell lot of friends who owned other computer companies and they tried to commoditize it as time went on, and so they kept dropping the prices. So it was a race to the bottom. I just kept raising our prices but offered higher value, so lifetime warranty, higher quality component's, high performance computing, and really the whole idea was to change the rules of the game. And so now you don't see a lot of computer stores because the race the bottom is low margin and a lot of agony. So what we started doing is reaching out to really people business people who had a need for high powered computing. So fast GPS, fast processing, where time is money, one of them. For example, I just posted a video on my instagram of game studios. Right, if you're playing a video game now, there's a good chance it was made on our computers. And, for example, if you have three hundred developers and you're paying them a hundred and fifty thou two hundred thousand a year to do a d rendering or compiling, let's say it takes eight hours. So you can get one of our high end computers and it will compute that, compress that time down to maybe ten minutes. So again, paid someone to come on our grand a year get eight hours of work done ten minutes. So now we can't fulfill orders as fast as we can take them. So it's why we're hiring so many people now. So what we're good at? It too. It's hard to get into because it's very cash intensive and margins are not huge, but volume is phenomenal and on the higher end stuff margins are better because less people can do it. Okay, so that first company started was that Zidex, or PC laptops is, which is the first one. PC LAPTOPS, which is retail breaking mortar. Okay, so I'm assuming like we're talking a long time. Your one thousand ninehundred and eighty two, so you've been in that space for quite a while. You must have had to keep reinventing yourself and did the commercials that you did, is that sort of the starting point in terms of really becoming main stream, or is it later on? Yeah, I remember that we were selling million, little over a...

...million, million a half a year in revenue, right, and I started making really stupid commercials, just outrageous, funny stuff like jackass, right, and it was crazy that next year, within twelve months after going coming out of my shell and being more authentic and crazy, because I naturally in that way, that next year we sold five million in revenue and then it just kept going and going and going. Wow. Now, when you do that, did your lifestyle change or is it still like putting all the money back into the company? You know, I always pay myself first in that we look at a company's needs and we have proformists. So we have an idea of I have an idea of how fast you want to scale it, and so I budget that as an expense to do that and then I roll off extra money to other investments like real estate, stocks, cryptocurrency a little bit, you know. Okay. Did that start, though, in that five million dollar year, like I'm assuming, like I said, the march is going to be a bit slim, so I don't know. At that point to you might be thinking I want to get to ten million and then fifty million and so on with the business, as opposed to when is the time to start pulling some cash back and putting it into other under assets, because we're talking the S. I'm assuming still. Yeah, as soon as we were profitable at all, even when we're in the million dollar mark, I was peeling off extra cash to put into the stocks and small real estate investments like duplexes. You could buy a duplex that's seven hundred thousand dollars today, back then for like fifty seven thousand. OR REMEMBER FIRST ONE? Oh well, you know, always paid diverse to fine pain myself first and building that passive it gets something. There's no passive income. By building a EXCEP forming income. Okay, so your life back then was like doing the commercials, making sure you can deliver on all the orders and then also going around looking for properties to buy, researching stocks and sort of building, building the Empire that you now sit upon. If I'm right, then yeah, yeah, and it wasn't that time consuming to do the side hustle stuff. It was like very little time per week, maybe five hours. Okay, very little. So when did Zex come into it was, I much later. I'm assuming it's like August two thousand and eleven on your linkedin. So for a long time you're more in the sort of general office retail and then you got into the more video game specialized computers. Is that right? Yeah, I had a friend and his other friend. They had the two largest privately held gaming computer companies in the world and I joined intells board of advisors on their board way back then. And then I was only guy who was gaming and so everybody there was like data center, cloud storage, just boring stuff, right. So for years, for a couple years, I was only one there and so normally cared about gaming, right. And then I'm like you know what, this is up and coming. So I started bringing in a couple friends who owned these big computer companies. But I'm like, Dude, if I get you on here with with me, I need you to show me how to like dude gaming on e commerce, not just for breaking water. And they're like fair deal bro so I brought them on the board and they just took me on their factory tours, met all their operations people. They go, I know you're going to be competitor, but a a market huge and you've really helped us. So by being friends with even those that your competitors, is a good thing. And how do you start? Like, is it simply just a case of creating, you know, a new website and new TV ad like? How do you branch off a completely new company that is somewhat similar to what you're ready doing? But, you know, segmented. Running a company is running a company. So you have operations, you have marketing, right, you have hr in your company, you have your warehouse people, you have, I mean, all these different facets, and so that basic framework is what takes a lot of time to build right, because you got to hire people right. And at that time, when we started Zibex, we had what about sixty people? So we had sixty people, which is a lot of people, and they were like really good, and so I brought these people into the idea. That's a hey, you guys want to do this is gonna be really cool. And they're like this is no different, there's just e calm and we were terrible and ECOMM so our first thing first was find people that understand Internet marketing and front end ev and back in development, and so we brought in those people and then made our websites and it was just like selling retail, but it was online. So pretty easy. Okay, so is that? You make it sound like Prett easy, but I'm sure it's not super easy if I'm understanding you right. PC LAPTOPS was more not online retail, more physical shops, doll physical shops. Off Is. Okay, nick, got it. And then Zide Act was your first attempt episode of the ECOMMERCE landscape with that video game sort of focus market place. A couple things I'm curious about, but I want to go back to one thing first. You join the Intel Board of Advisors. When I hear that, I'm like, what exactly does that mean? What do you do on the intail board advisors and what do you see? Like, what do you privy to as a result of that role? So we're under severe nondisclosure agreement for me. Everything and thanks, but...

I can't tell you the purpose of this. Is this. Most the people on the board advisors are the longest standing, best relationship clients of Intel. So your customer knows really you know what you need to provide right. So when they come out with ship launches and timing of launch date, marketing campaigns, new problems, customers may have what we call it feed on the street. What are customers saying about us? How are you guys doing? How can we help you? Really they've been great about helping US scale as well with resources and knowledge and different forms of capital and things like that. So it's a good symbiotic relationship. Well, we're helping them stay in the hearts of the customer right and helping them with that time, and then they do really a lot of the heavy lifting once we're like okay, so what you guys need to do, and they just follow that and they do well. So it's it's pretty cool. Okay, did you find that? Like, I can understand the benefit for them in terms of getting a direct you're sort of like a super customer in some ways that you're buying a lot of product from them, but then you're retelling it to your customer base. On the flip side, for you, is there a sense of like discovering what's coming next? I know you can't necessarily talk about a lot, but how did impact Your Business? I guess, like did you plan a new commercial simply thinking about what they're producing next? And that gave you that ability to kind of have a relationship that kind of led Your Business in certain directions that you wouldn't otherwise have had if he didn't have that experience on the board. Yeah, I mean we have. We're part of writing the future right what they're going to do, and really, because we're part of crafting that future, we can craft ourselves to align with that, to support them, and they support us. And and the cool thing is not only what are we able to support the fellow board members, but we can help the whole community, because I have a lot of friends in the computer industry doing different facets of things, and sometimes will meet and I'm like, Hey, guys, this is where things are going. You guys need to be prepared for this, and they love it too. So you make a lot of friends because you know your competitors sometimes become your partners. So I think giving without a huge expectation return, as it significantly important. Okay, cool, going back to them. The story with with sidecs and PC laptops. I would like to know a little more about the switch to online. A lot of my audience is certainly online business people, so they they artist in in that, but in some ways you're you kind of entering a space that I would think for a lot of people they would choose not to obviously you have the advantage of already having a supply chain, understanding, a customer base, you have a product, so it's not as big a leap to then say we're doing online. But could you've maybe explain a little bit more, because I realized marketing in general, with the online part of it, would have been, well, potentially different. I guess I'm kind of curious too, because you'd start a new brand, which in some ways makes it more difficult. Like, let's take something simple. You have a website, but you have no ranking sort and Google yet, so you have to start content marketing, building in traffic, no social media presence yet you got to start building a following around this new brand, everything like that. I realize probably you, as the CEO you're not in the trenches like you were at the early stage. Is a PC laptops. You've got the team with side as doing that for you. But you maybe take us through just even that initial growth period with the online channel and what did work well for you guys? And obviously it's a ten year old business now, I'm assuming it's it's grown significantly. But how did you feel it started that sort of first year or two or three? The first three years were terrible, like we lost money, tons of it. Okay, probably over a million half dollars with horrible because we sucked at it and no one knew us and nobody cared. So I just kept burning through cash and then was at a point where I'm like, do I really want to do this like that? Maybe we're just should do more brick and mortar. But then we started filling in the gaps and then really cool relationships with cool people that's are loving our hardware and then, and more importantly, hiring good staff that can actually proactively get those relationships and sell. So most of our online presence was built on what I call feed on the street sales. To my corporate sales team went out and just nailed huge company contracts and part of that was, hey, can you talk about us or these big influencers? Can you talk about it? And it was cool and so, like now I'm really excited because we had some big, big, big influencers like Mr Beast, Steve ioke. We've got chuckle Adell, you know, but you have see guys, all the gutting guys, everybody. They're like your stuff's just the bomb, dude, but now it's easier because of though, their other buddies are getting it. So they're like, well, let's just get some momentum. Begets momentum. But that beginning few years is always that struggle of whether you get aside, where you're going to give up or not. Why your assembling your team and get on the pull the cash together. Ninety nine percent of people in our industry fail. I mean that's just...

...the statistics. Like look at I mean huge companies, like I mean compacts. On anyone selling this compact anymore and packered bell. They're not packer bell anymore. Right. So it's a tough one. What I would recommend entrepreneurs out there just thinking about the startup, though, is one get to look at some successful company. He's that were able to scale their fairly quickly. So if you look at a company, it's like a year or two to get to where they need to be and they're the best in the industry. Well, you're probably not even as good as them. So double that time, triple that time. So someone got there pretty fast, let's say six months to a year, and then your chance is a lot better and then you can just watch what they're doing, because they're probably just looking for some of the other big brands are doing stand out and getting there fast, though. But software is what I would probably if I had to start today, like someone bought my company and I didn't have a noncompete and I had to start, I wouldn't do that. You're hardware and no way man, because I don't got another five years to burn. You know it. Just so I noticed then, like you seem to spend a lot of more time today in a mentoring kind of role, like you want to help other people become millionaires. When did that sort of switch to teacher come about? Well, it was interesting because my first thing was, okay, employees, I want to teach them how they could scale faster and build the dreams of their life, you know, and and then I'm like, well, you know why, I should probably just reach out and give that to everybody. That's something that we got, we got to help to make the world better. So I started making my little podcast, dance their code, and then my instagram and social media stuff, and that was really something give me good fulfillment, because I felt like like I'm given this feels great because you're helping out. If it's all you, it's really lonely, you know. So and then I started making a lot of friends with that, because it's helping a out of people and and scaled from there. And the crazy thing now is like people that are doing ten times, a hundred times better than me and they're asking me for helping certain specific areas. So, I mean, it's super rewarding, it's fun. Yeah, I notice a lot of entrepreneurs who have success in like a space like what you're in, like a physical product space, and they enjoyed building that business, but it comes a point where, like you said, it's a little bit lonely or maybe you're you want to pass on what you've experienced and learned from not so much stay building more and more of selling a physical product. You know, it's kind of like a process you can let your team run. I do want to go back, though, to property, because you told me fairly big number, six hundred million dollars in deals. I don't know specifically what you referring to when you said that. Can you break that down a bit more? Deals are simply just revenue transacted in my career. That's it, okay, simple. So how is that change? And, like you said, the first ever purchase you're kind of focusing on duplexes, around the FIFTYZERO dollar mark. You are talking about maybe, I don't know, twenty five years ago. So how has that changed over time? Have you been like buying and holding, or have you switch strategies? I don't sell a lot of property now. I usually buy and in really just mathematically driven. So everything I buy is based on the CAP right. So if I buy it and I can make an eight and a half percent return in half cap, cool. And I like the bigger projects the better, because it's the same work to do a big one as a little one. That's my formula and I used just hang on to it and then stuff right now, luckily, is depreciating, which is cool. But as long as your income is much larger than your debt services, you know your mortgage payment, that you're paying the bank and you have cash flow, then that's great. Just keep up forever. So pretty easy for me for sure. Yeah, you just have to build the large cash flow source and the ware you go. When you said larger deals, are you talking like multifamily, fifty units, a hundred unit buildings? Are you still sort of what's the number? Like three to five acre developments, industrial, flex retail? I like those because I can sell the other business owners or run them business owners and get a good deal and it's great. I have so many friends have businesses. I can just buy the properties, send an email out to two hundred guys and there's like I'll take all write that. That's cool. So it's real. It's student machine, you know, but a lot of those people I met on mentoring and doing social media, they're just okay, yeah, I got this deal man, I need more space in the city. That city so so hard to fill. It's easy. So social media has really been a huge benefit for you with these kind of relationships you built. Oh Yeah, if you I mean anyone who's an entrepreneur. You need to bound social media. Otherwise it's really hard dialing on human at a time. This way you can have millions of people and some people will, like you saidone hate you just block all the ones that hate you and help all the ones. I like it simple, okay. And you've done well, though, to connect with a person who owns a business who can rent a space from you if you're buying a property. Has that been any specific kind of tactic with that? Because I know, okay, I'm just just maybe sounds blatant, but you put a picture of the Ferrari...

...and you know other supercars. That's a sort of type of social media you can do. We all see people do that over time. Some peple think it's more of a hype thing, but then some people are doing it because they have a legitimate success, a business behind it. And I know because I came across your work when you were sort of talking about your early days. The first time you went in it was a porsche dealership and you were saying one day you're going to buy this. They you really take you seriously and you came back and you know, when you had some success, you bought the car is that a big part of social kind of portraying, showing the cars? And I know, to be fair, I also saw you talking about your daughter and your own process with figing out her career in her art. So it's not just all fancy cars and so on. But is there a strategy there? Yeah, people are smart, they're not dumb. So and most of the stuff is very boring on linkedin or instagram and stuff is just garbage. It's boring. Right. So you post something to get attention and then you write the story of your struggle, man, and then people can relate to that because they're like man, either they're struggling or they've been through it. To the touches her heart, and then they start googling you and look at your other content realize what a second cars and stupid things are like one percent of this guy's life. Ninety nine percent of it his mentoring and creating jobs and helping people and inspiring and try of these things that build intrinsic value as well. And then great. And if people are so shallow, you see, you know you. I can use some money. Got Like two haters, I think we had, but those are people that are idiots. Anyway. Right. They're just like Oh, salt car, all you think about his material stuff. You don't care about humans, Ballablah, and almost like well, you just too lazy to just listen my podcast, dude, and then you'll be like holy crap, and they'll get some value. And then those haters, usually because we were really appreciate it, because I help you. Gives them value. But some people are just strolling the stroll, right. Yeah, yeah, can't help those people, you know. Yeah, okay, now makes sense. I let to know. We've kind of covered you do a lot of different things. Then I can feel like you're you maintaining these connections with just people in your social media world. You're maintaining business with specific relationships for both your PC companies. Having asked you yet about storage, why I won't ask you about that as well? And then you doing property investment. What is it day in the life of Danieng? Like I what do you doing when even like right now, you're talking to me in your car, like are you go constantly on the move? Like what's Your Day? Like it's actually veries in and show. Okay, most people say they're hustling in their work and twelve fourteen hours a day. Maybe that's true, but it doesn't need to be that hard. What I do is I get up every morning at like thirty am right, trick my big glass of water, take my vitamins, do my yoga right, do some meditation, those kind of things. I'll just simply review my big picture goal, so whatever or achieve physically, financially and spiritually, and then the actions that I have to do today. I mean, I like to get seven eight hour I'll get our sleep because really, everything you do, you're only making a few major decisions a day, and so they're decisive and they're big, great and they really make an impact. After that, usually four days a week, let's go hit the gym and then I'll walk around and different parks. I go to different parks and I'll put my headphones on and have conversations with clients, employees, people I'm closing deals with, and I just tell them I can I facetime, I'm or whatever. I'm like Hey, I'm in the park, and they're just like, Oh man, that's cool, you know, not stuck in an office so so close and deals make some progress, usually three big progressions a day. Like to schedule like with my kids, you know, daddy daughter time. Go to them all decent fun stuff, activities, and then my son. We meet a couple times a week and I mentor him on kind of things. See we he's building. And then my wife. Spend a lot of time with her, and then my dog, and then usually gets asleep pretty early. You have before night o'clock. Yeah, well, yeah, sometimes they thirty just to recharge and do that and just rent and repeat, and that's been more successful than doing too many things. But in the beginning it's okay to grind out eight, ten hours, six days a week when you're working somewhere. That's okay. Done that, and that's necessary to get the ammunition to be able to create larger projects. But at first everyone's got a big holes. That's fine. I like to do it's sometimes I'll go out my stores and I'll sell computers, take care of customers, go different departments, hang out with a guys and girl, try to solve some problems with them, deal with some of the what they're dealing with. Go to the warehouse with some boxes. That makes sense. So I do undercover CEO. Well, you know, you got to do that too. Now makes a lot of sense. I'm curious because they'd be walking in a park and closing a deal, whether it's something to do with your computer companies or property or so on. You must have a few key hires under you, because you could be on the phone say we're let's get this done. They say yes, and then someone has to go and kind of initiate things, I mean some of the boring stuff, designing of the contracts, the transferring of the funds. Has...

...there been a few key people you've hired or be made positions you've hired for to make this, this sort of a more relaxed life that you live possible? Yeah, anyone can do it. Okay, because these people don't all work for me full time. Well, some of them are working. Was for twenty five years, one guy thirty years. So attorney me to get attorney for contracts, because don't do your own legal or control. CEPA kept, great CPA right, tax lady, gotta Have Tax Lady Keep. You got a trouble right. They don't send people to jail for murder, they send it for tax evasion. Just so you know, taxes do not evade your taxes. Pay Him. Okay, Banker Right. And it's the first it maybe the local branch manager your Credit Union, but as you get more bank you know now I deal with three or four vice presidents of big, big banks. They know top ten banks and I just call a text me. Ay, brols this deal, you know. Okay, quine. So you need that. Those people are not on staffing and their phenomenal. They have Oh, insurance guy, insurance guy, we well ensured that insulate you against problems internally in your organization. Usually you'll have a financial director, right, or CFO right. That's someone who's really really important to have. Somebody's doing the counting right. Usually you'll have someone who handles operations in the beginning, when you're super small. Sometimes that personal handle like technical stuff too, or sometimes your CFO or your financial director will help do that. You have sales people. If you've got on sales guy or girl, as you get bigger you'll have more than you'll have a sales manager right to generate sales. And then you need a marketing person. And of first they're going to be video, copywriting, website everything. They're good outsource a lot of stuff, right. So that's all part of the recipe. Nice do you remember? I mean I hit picture it today. Obviously, all those people in place. This is like a machine that's running behind you as you go out there and make things happen. If we went back to sort of the early days of building a team, do you remember, like the first key hire you made at that phase? Because obviously you wouldn't have had the cash flow to go and hire the best of the best of all those roles from day one. But what was the first thing you find yourself hiring? First key hire was technical, so someone to repair computers, because it's really time consuming and I'm good at it, but it's time consuming, you know, so fun from friends you could fix computers and just pay them a little bit to fix each computer, you know. Okay, that was kind of like you taking things off your plate because you would the guy doing that, so you could then put your time into other things, accounting, take out the garbage, selling nice. I said, I want to ask you about storage well. We're do storage will come into this story. Seems fairly new. Yeah, storage well is actually been along. We've sold back up, card back up that's super high security to banks, US, army world high end. Its too high security. Institutions and need very high level back up, and I was like, Hey, that kind of software are that kind of set up in the cloud cost some of these clients to Threezero a month, sometimes tenzero. What if I could give that level of security, encryption protection, those safeguards and features to and use your customer for seventy five a year unlimited? And so we figured out how to do that. And so I'm like, okay, well's just start this thing and offer it to people. And people haven't because really you can't get that. And I cloud or dropbox or Google for that price for that kind of protection. So so we're beating all the big guys. Yeah, when you said you figure it out, do you just go to your chief of technology and say how do we do this? Like how do you come up with a solution to something for just seventy five dollars a year? Well, it's easy. Well, you look at your competitors and what they're offering. Okay, can I offer significantly more? Okay, are there's some features that we offer that are really expensive for us to buy, that consumers don't care about, like it's not relevant. Yeah, there's a lot of those features. Okay, can we do it in this cost, can we sell it for this and still make money so we can sustain this for everybody at the answers. Yes, that's something I can do. You don't need a bunch of experts. You spoke it on your head because you know what you pay for the features. Then you're like, okay, well, that makes the sense mathematically. Let's do it. And then you just put in the same marketing engine and then there you're off. The way you talked about this. Then it's like everything's just like it's worked. It's worked, it's worked, it's worked. You know, I know you you struggled early on, but maybe with storage. Well, this is a good example because there's more recent when you say you plug get into the marketing engine, what does that mean exactly? Like what type of marketing rolls out when you do that? That's pretty simple for any business. I mean you need social media presence, but first you do free stuff. FACEBOOK, Instagram, Linkedin, the basic stuff. INSTAGRAM is really powerful. I like instagram. They you got tick Tock, snapchat, all those things, and you make some fun content that interest people and then you have a good offer.

Right. And then once you started making customers happy. They start talking about you use some contest, you give aways, you do some paid advertising when you got a little bit more bread. Right. As far as the ECOMM side of it, now you have shopify, so it's not nearly as hard. I'm back in front and Dev it's like drag and drop most of the stuff for funnel marketing. You Got Click funnels, Russell Brunson stuff, awesome, she's that. Click funnels, spotify. There's all these videos, like on Branson's thing, that are ready to go. You just like change that over your name, but he's funnel and plug in some original content you're off. I mean I have had friends, though, which is funny, that have done startups and then six months been making millions of dollars. So it's super easy actually, because some of these people are not technical. It's just are you willing to do the work? That's important to do the work. But everyone, just a lot of people just like talk about it, just don't do it. MMM, it's not too tough. What some of these people you've been coaching, you who've had like six months to starting to make millions and sales? Are they can different industries? Like what sort are the similar that one of the example products they might be selling. Well, one of my friends, he sells shoes, right, he's like a shoe broker. Dude, buy shoes, just re sells and buies money, base sells and okay, great, that's awesome, easy, right, not really hard. Another guy cars, buys money bay, buy them from people, scours dealerships for their trade in, sticks them on Ebay, resells them, makes money. This is like using other people's platforms. Another everybody pokemon cards. scours buys pokemon cards and like he buys all kinds of weird cards, but he sells them. Another guy guns, buys guns, man tons of guns, results guns. Another guy, he goes to gir hard self and you goes garage cells, look problem. I mean so many, like three or four a day, and buys all this crap, sticks and in a warehouse, listed all on the Ebay. has this girl who ships them out for him. She's really awesome and makes million dollars. My Gus is like super easy stuff. They don't even know how to program websites or they all kind of following your what you just said before. They're setting up social profiles, they're using shopify or ebays. Case maybe and using click funnels and then just sort of following that kind of process. All those I just named don't use click funnels. Okay, all of those don't use shopify, they use Ebay and et see. Well, my daughter is a great student too. She's like, yeah, I hate doing this ninety five grind thing. She's social media manager for our companies and she's like it's just how I get trolls and they spug me. I'm like, okay, she's like, I want to do my art business. And so in the beginning of year where like okay, et see, good, do that, you put your ard on there. And then last week she just stopped working for us, just like I'm making so much money as this killer. I made a post better on Linkedin, instagram two. So she's like it's just like twenty. He's like this is crazy. She's selling her aren't yeah, yeah, so the tools are there for whatever you want to sell. You just got to be a better value prop you mentioned in your day before that you have a time, will you think about your dreams, your visions, your goals? What drives you now? Because obviously you're well and truly financially successful. A lot of property, three companies that are doing well. You're obviously living great lifestyles. I don't feel like you need to change anything and how you live your life. But what does drive you and is there anything bigger that you're working towards at the moment? Yeah, so money is just a numericle on which you have your basic needs met and a little bit of excess, like anything more than that doesn't change your life that much. I mean, if you've got a nice truck and a nice car, you can pretty much go off for voting, I say, and then you could drive reley how you want. Fine, like if you had a hundred cars, it's not going to make you better. Right. So now on the material listic side of things, I really don't have any materialistic aspirations. I'm in a business level. It's great to scale companies and watching growing and help younger people become leaders and scale, you know, and make really good things for their families and self to they at least can reach that level of abundance. Right, and that juice is me and one of my goals is to create a million millionaires and it's going to our code and it's not going to be from one man me doing that, I'm going to be helping people individually and I think my ask is, look, share it right, help others. Take ten percent of your gains, give it to a good charity. This critical of your choice that means something to you. That's the actually the biggest ones to share and then get back. But your question is is like like what motivates me? One am I doing now is finding people's pains and healing them in a larger scale, all and helping teach people how to fashion create their own abudmance. That's my driving factor. In the businesses do that, in the podcast does that. So where do you think this is all going now in terms of technology? I know you're obviously well and truly comfortable with Social Video, audio, podcasting,...

...paid advertising, organic you know you're very comfortable in that. Do you see that changing in the near future? Are we can be posting to like, you know, the tick tocks and the instagrams for the next fifty years? No, I think those ecosystems will evolve to be more interactive. I think Elon Musk is onto something with his neural link. I think the interface of using your thumbs is going to become antiquated and it's going to be a direct neural net that's hooked right into your your brain, and you'll be able to communicate at the speed of thought, no matter how you want to communicate. There's a few different things with virtual reality we've working with the next level. We did this thing called a void with we did a computers in the very beginning for James Jensen, and then now he's created this thing called jump, which is an immersive experiential virtue realities like Star Trek, holiday stuff. HMM, that's cool. But I think as bandwidth increases for Wi fi wireless, will be able to have that real time, no latency, interactive experience. I mean it'll be like you were here and I am there. We're sitting there talking to each other. You know, it's cool, and we'll play games together. I remember seeing, I think the recently, that Oprah Obama interview, and you know, they set it up like they were in a room together on couches, but they were actually you know, other parts of the country. Maybe last king, to wrap it up, question than you've obviously invest in different areas. Topic of my show. He's bested capital. I've kind of got a feel in the sense that you talked about creating a business that does spin off cash flow and you are very early to take profits and decide to put them into other types of asset classes, with with property, initially, to selling this thing. To this today, who you know that just starting to build their first cash flow sources and they're thinking about investing something that is good for today's world? And you know, maybe property is hard to get into. Obviously there's Scrypto, high risk, kirawar, potentially, there's always the stock market and so on. How would you advise someone who maybe is Danie Young, when he just made that first million year selling computers and you've finally got some profit to start putting into something else? How would you advise them to do it? Today? I gave you two sways, because I bet you some of the people have that, yeah, big million dollar chunk. Some people are just working somewhere right now thinking about starting their own thing right so when they give it something that'll help everybody kick and one of my is the concept of dollar cost averaging. Right. So what I did again, I'm not a financial advisor's not financial vice, but just me, when I was working at that computer shop, right selling computers. That's before. So at my own company I had an extra few hundreds a month and customer told me, Dan, you need dollar cost hours. Like what the heck does that mean? He's like, Hey, I'm like tree, like a car payment, maybe two hundreds a month or whatever you want to do and pick a few of your favorite companies that you like and buy a little bit. Now they could go to zero, but just every month tree, like a car payment. So he walked me through to open up fidelity brokers account, fidelity or like a Teta America trade, Amer trade, you trade, you know. I kind of think just broker's account. And he's like I take Microsoft, since your computer guy, since you like them, one you may want to consider. And he goes and there's that called Apple. I don't know, you should consider them. And their owners like to fight. And so I'm like what's another one? He's like, well, I don't know. What do you shop like Walmart? Okay, so I just bought those three couple hundred hours a month personally for like decade and it turned out okay. But I didn't like dump all my savings or take a loans or leverage myself to do it. I just kind of trickle them there. And you know how I bought that fifty sevenzero duplex. My first one is I had enough stock in they're built up that I had enough heard down payment. I see twenty five percent day and you know, so turned out to pretty good. You know. So stocks help me first and then migrate into real estate. Kice. Okay, so it's really about the commitment to a long term, even if it's a small amount. As you said, all the cost averaging. So if you're averaging a little bit of money every week or every paycheck, you're not necessarily swinging with the highs and the lows. Is If you put all your money and at once, you're just slowly accumulating and you're riding the winds when you get them. And then, if you can, you can transfer that to something else, if you decide to, like a property. Yeah, well, one last thing there. You don't want to be a stock picker unless you're like really know what you're doing. You know, you're a prop. So what a lot of people will do is I'll look at what was called a ETF and electronically traded fund. People used to buy more mutual funds, but and ETF. Basically, let's say you bought an s and p five hundred index fun. Basically it split over five hundred really good companies, right, and you can buy a dollar worth, right, but you own a little tiny piece of those five hundred companies's a lot of you can use from, right. You Guy... your research on this, but it's pretty obvious. Yeah, and that's a good way because if one of those companies bankrupt, you don't lose your whole egg. So a little safer for people just just getting started probably most important thing. Yeah, I think that's good advice. Maybe last question. Than then, you obviously have a lot more money today, do you? I maybe you don't know this. I'm sure your accountant does, but what are your biggest holdings like? Are you mostly property now and obviously owner of your companies? Is that where your biggest net worth comes from? Or you all over the place? My companies are probably the most valuable all because they generate recurring revenue. A real estate is probably number two, stocks number three. I like weird stuff like Pokemon, cards and guns and all kinds of like random things that are hobby but yet have appreciation value. I want a good amount of cryptocurrency to so I think. I mean it's cool to have all those fun things because if one just blows up goes to zero, at least you got something, and everybody can do that. Just take if you have an extra hundred dollars a month to spread it out a little bit if you want. And then the more simportant thing is education and being involved with those things. Yeah, and probably the most important key to your success really was the companies. That right, because the cash flow from those allowed you do all the other investments. Yeah, but you know, if I'd still had worked a normal job, I'll be worth millions and millions of dollars anyway. I have plenty of friends. I have friends who sold cars with me, took a summer job so on cars today that are worth over a hundred million dollars because they invested correctly. So it doesn't matter whether you start your own deal work somewhere, it's what you do with that money and just don't buy stupid crap. Invest Way more than you blow on steam. Okay, well, just take ten percent of your net and buy stupid crap, because you could die in the restroom of an aneurism and any moment. That's true. Okay, on that note, we will wrap it up. What websites would you like to send people to to find out more about you? Let's just go to Dan's million, or code dance million or code on instagram with they want to check our computers, just go to zidexcom X, I da xcom. Awesome. Okay, Dan, I appreciate the time. Thank you for sharing those those pockets from your life story and giving us those insights into some of your wealth, your growth techniques. I really do appreciate it. or I man. I appreciate your man where you go. I hope you enjoyed that interview with Dan Young. Now, if you have not yet subscribed to vested capital of this podcast, you should do so right now. Just hit the subscribe or the Plus or the follow button on whatever APP you're using, whether it's the Google podcast APP or the apple podcast APP or it's spotify, and then the podcast section there. You can also find this podcast on audible, plus all the other players that are out there, whether it's tuning in or stitcher. Even Amazon has Amazon music and you could find podcast there and look for vested capital or look for Yarrow my name. Why a Ro Oh and you will find the episodes there. And also, as one last request, if you've not done so before, I'd really appreciate if you could leave a review for this show inside the apple itunes so you can find a link for that. If you just head over to my blog, why aro o dot blog and just click the podcast tab, then you'll find the link to apple and if you click that you can leave a review. Or maybe you just open this up in your apple podcast player right now and you can leave a review that way. I'd really appreciate that. That will help me reach more people, get better guests and, of course, continue to provide these interviews on a consistent basis for you. Okay, I'm going to call this episode over. Thank you for listening today and I will speak to you on the very next episode of vested capital.

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