Vested Capital
Vested Capital

Episode 14 · 3 months ago

(EP14): Dan Young Founder Of PC Laptops, Xidax PCs, Storage Whale, $600,000,000 Million In Property Deals


Dan Young is the son of Chinese immigrant parents who fled China to escape communnism. He then went on to live the American dream, building several companies in the computer hardware space, becoming a multi-millionaire.

Dan's first big success came in the early 1990s, when with his wife they launched a computer hardware business called PC Laptops

By offering an unlimited service warranty, using stickers to help spread the word and a crazy television ad campaign, they grew from negative $27,000 in year one, to a million dollars in year two, then five million in year three and kept growing from there.

Dan was quick to turn his business profits back into investments, buying stocks and property. This strategy continued throughout the almost thirty years since the company started, with Dan now having done over $600,000,000 in property deals.

More recently Dan and his team launched an e-commerce retailer focused on high-end computers for video gaming, called Xidax Pcs, and Storage Whale, a cloud based low-cost backup service.

Dan is clearly a deal maker, passionate about entrepreneurship, creating jobs and helping others to gain financial freedom.

Enjoy the interview.



Hello, this is Yaro and welcome tovested capital episode number fourteen featuring my guest Dan Young, the CEOand Co founder of Zida, PCs, pc laptop storage whale and also on Intel borderadvisors and amd Gaming Advisor Council member, a guy who's really really intocomputers and hardware technology. Now, that's a capital is a podcast about howpeople make money and put their capital to work. My own story is one of beinginvestor being a multiple founder of various companies online, I'm inproperty. I mean all the different things that I love to talk about onthis show. So if you're also a start out founder or want to become one oryou like talking about how to grow your capital, make more money, put your cashflow to work, to work when you're, not working as well, whether that's twoproperties shares crypto, investing in other companies as an angel or aventure capitalist whatever it is. We talk about it here on bested capital,and I love talking about it. That's why I started this podcast, so Dan he's aninteresting character, so I had down on the show and honestly I had no ideawhat to expect. He gave me a bit of a little cheap sheet of some of thehighlights of a success he's mostly known as the founder of these computertechnology hardware, businesses, PC laptops, which, in the early S, kickedoff as a place to go by computers. It's a physical retailer. It went on tobecome a huge success. I don't even know how many hundreds of millions ofdollars worth of computers have been sold through PC laptops, but I'm sureit's a lot, especially because now it's been almost like. I'm reading Danslinkedin right now. His tenure as CEO PC left up comis twenty nine years andsix months. So it's a big career dance had with that company and he's also theC of Zix PCS, which a dual here in this interview was there opening up up anonline channel for distribution and selling computers online, which is likestarting a whole brand new business. So then does talk about that and also itwas a little bit of a focus on PCs for computer gaming. Obviously that's a bitof a niche in that subject about industry of selling computer hardware.Storage Wale is a more recent company and we talk about that. It's a companyabout basically providing a secure online cloud base storage at a veryreasonable price, then does talk about that. We talk about his role on theentail board of Advisors. What that means, how that came about Dan alsotold me: He's done over six hundred million dollars in property deals, sohe's been very smart from the beginning, funneling in profits from all of hishardware, PC companies into property, really from almost day one. You couldsee that Dan was focusing on that and that's gone on to become a really bigpart of his investment strategy. So I also asked Dan to explain a little bitof those deals that he does now. Dan Is, as I said at the beginning, aninteresting character, and when he talks about everything he does italmost sounds too easy. I have to admit the know. I'd ask him all: How did thatnew company succeed? Well, we need this and we did this and then just worked. Itried to dig a little deeper when I could with Dan. He does do a greatexplanation of the key people in his team. I kind of asked him how he canlive a day in his life and one of the things he does is go to the park. Gofor a walk, have his phone open has conversations, and he gets deals donethrough these conversations. But I asked him: You must have people inplace to execute on these deals which he does and then goes on to list someof the key roles that help him be the person who's, making decisions andkicking off a deal, but obviously there's all these people behind thescenes who make it actually happen. So that's a great part to listen into thisinterview, there's all kinds of little tid bits of advice and wisdom that tendrops from obviously a very long career. Now, as an entrepreneur and investoroverall, a fund interview just don't expect us to drill deep into the Niderity of every single, how to step that Dan went through to grow. His companiesthere's a few of those, but it certainly was one of those podcast whowe just went all over the place in topics, but I'm sure you will enjoy itnow. Just like Dan has brought on a team to help. You know complete dealsand live like the kind of lifestyle he wants. Every entrepreneur should dothis and one of the first things I think you should do when you're growing.Your team is to delegate your email and customer service management to someonewho is a specialist and that's exactly what my company in box done. Does weprovide you with an inbox manager or two or three who is step in in reply toyour emails for you who will manage your inbox, who will set up a systemcreate so p standard operating procedures, documents processes tomanage everything that comes into the inbox, because, probably like a lot ofCEOS and entrepreneurs, your in box is kind of like a to do list. Someonesends you an email and it has something in there that you need to do that's notthe way you should be managing your email and that's why you need a Nan boxmanager to step in e and be a buffer,... a first line of defense, so you canfocus on what matters most you can do the growth task. You can do the tasksthat are fun, spend time with your family, write a book travel or justmake those key decisions like than does to do new deals grow your companyinvest smartly, while your team, including your in box manager, ismanaging your email doing the customer service and so on. If that's a role youcurrently need to fill in your company head to in box, done com book, adiscovery call, and we can talk about assigning you some inbox managers toreply and manage your email. Customer Service, help desk social mediamessaging, all those parts of your life and business. Okay, that's it for me,I'm going to press play on this interview with Dan in joy. Hey then thank you for joining me,hello, you're, the first caller coming in life from from a car which I thinkis very appropriate actually because I first came across your work, seeing alot of photographs of you with cars, basically choosing between twodifferent cars and you're, telling the story from your early days, which grabmy attention. But besides that, I'll be honest with you, I don't know a lotabout your background. I've been digging around into the sort of areasthat you specialize in, but maybe for the benefit of all the listeners. To doyou want to give us just an overview of everything you stand for everything youdo and everything you focused on. You'll give you the quick one grew upin Los Angeles, California, immigrant parents. They didn't speak English.They escaped communism in China, back in the S, came to la or janitors anddidn't make a lot of money. So we were really poor became a rowdy teenager went to juvenile hallfor doing a much can anagan and they came to Salt Lake City Utah, and here Istarted a business selling computers and also on the weekends. It was fun. Iwas selling gettings knives and brass knuckles and pepper gas at the swapmeat. Well- and one thing I realized, though, is this: I was only making likea come, a hundred bucks for each sate, the Swat Meta I dressed up in a Samuraioutfit right and chopped up fruit and vegetables, and we were making like twothousand a day, I'm like what, if you could transfer that into computers. Youknow like make really stupid commercials. This is like pre Internetright, well, pretty Mainstein Erne in the N, so did that we just took off Wencrazy. So that's the short of it, though, but between there. I had a lotof weird odd jobs, a fore. I got into computers and- and then here I am todaydoing all kinds of crazy, fun and stuff. So can we list out everything? I know.Forgive me that I mispronounce is its CEO Zida, pcs and you had it. You GotLaptops, gossome and Storage Wale, so two PC companies in the storage companyand you're heavily in property. Investing to you told me in advanceover I'm reading a lot of Zeros here, six hundred million and deals in I'massuming that's property development, so lots of love to talk about there,the movie. Let's continue that sorry, I love to go back to to what you weretalking about there in your early days, men just getting started. Did you havelike a a personal goal? Did you you know you focused on avoiding atraditional career or making a certain amount of money, or you just love theidea of being your own boss? What was your kind of focus at that early stage?I didn't had the idea of being an entrepreneur when we grew at we were sopoor. We had a count, change in the laundry room and watch my mom cry to buy food, so I was like well, youknow I want to create something that you know. I don't have to stress aboutthose things and so working for a few other companies when I first got herewas fine. It was great. I learned a lot and the company I was working for wasinteresting. It was called silo, they were like a best by and they went outof business. I was the computer sales manager and I asked my old boss: Hey.Can I get that database and they had it print it out on only sheets, and so Igot twenty five thousand ish numbers and I cold called them and said: Hey ifyou bought a computer for me I'll honor, your warranty for as long a Joan here's,my page or number and the first year we lost twenty seven thousand bucks thenext year we made over a million. So when I say we, my wife and I so superhappy about that. So Dan, that's that's amazing. I remember reading about that.I was a little curious. I couldn't sort of connect the dots. I understand howyou might lose twenty seven thousand initially, because you had to do allthese repairs that were your responsibility. How does that turn intoa million, though the next year is a just from the sales of the product,because people were so happy with your warranty service yeah. So what I woulddo as I'd call these people- and I did a lot of service calls and a higherfriend to help me some college students and I said, can I put a sticker on theside of a computer, so that, like? If you have a problem, you can call me aplus if you need new computers or software turning, I I'm here for you,everyone just started calling the number saying: Hey, I'm building newoffice and starting a business, we're hiring or expanding. We need, butcomputers, you're, awesome, dude, and so people wanted to reciprocate for thekindness of free service for that first year. So you know the law ofreciprocation is pretty huge. You give if something out with not a bigexpectation to return, and people tend... really want to help you out. Okay,so that's sort of kicked off like a word of mouth and kept talking aboutthis. Guy Is doing this amazing free service. How did you get that skill setwith computers to to offer that video games man so playing a lot of videogames? And I was a kid my parents were like what do you play so many DEO gamesfor, but they were pretty cool about it. They supported me back in seventy eight. When I was alittle kid. My Dad is an artist to become an artist and he did the AppleComputer Instruction Manual. He designed the boxes in the packages forapple he's like dude. I did a trade. I got this computer this apple to thing,so he brought it home and that's where I learned to play with Computers Nice.So how old are you at that point? Let's see, seventy eight bore and seventy one.What seven years old, okay x early barely start developing that cause okaytake us for then, with this first year, where you for a second year. I guesswhen you had a million dollars in sales, and it was just you and your wife. Yousaid the time, I'm imagine that didn't stay the case. Things would haveexpanded pretty rapidly. Could you take us through the process, because this isa hardware business- we're not talking about software, where it's easier tokind of reproduce your selling, something you have to have inventory,make sure you have the parts you have to I'm assuming assemble computers. Itwas more like a best poke kind of product right and then deliver and soon. So how did the company grow through that that early face? Well, you know,release is grinding seven days a week page or going off. It was crazy. I didhave some friends who were kind of computer dudes. You know as well thatyou had to fix them, and sometimes, I would just say: Hey Man. Can you helpme out, and these friends of mine were pretty cool? I pay him. Some beer money,you know what and we get the work done, so it wasreally super boot strap. First, I didn't. I thought they may not work,but luckily everything turned out: okay, yeah, so yeah lots and lots of labor.You know, okay, so that the friends assembly lined by the sounds of thingsso yeah, I'm trying to think back. I know when I was in the S to buying acomputer, was, I guess, less, of a commoditized experience like it istoday where you sort of just pick you go down or you apple. You Click the bybutton kind of a way you go back, then it did feel like you built somethingcustom. If you're a Gamer I mean is still the case for Gamers. I know youchoose the parts and the power, but for a lot of us today is really is becauseI'm buying an office computer in a way you go. Can you kind of take us throughthe sort of expansion of this business during a time where reim wrong? It wasa boom time right for for computer hardware, like you probably would haveenjoyed riding a wave in some ways, because Internet was growing thinkingback to the biggest players at the time. There was a lot of correct from ro likecompact. Is this more? I felt like the computer itself was a bigger thing backthen, where now it's more the Internet and the software companies and so on,but you really heard about Dell and compact and apple for their hard way atthe time, and were you kind of enjoying writing that kind of wave with yourcompany as well yeah I mean the demand was really high, but the demand ishigher now for us and we shifted away had a lot of friends who owned othercomputers or companies and they tried to commoditize it as time went on, andso they kept dropping the prices. So it was a race to the bottom. I just keptraising our prices but offered higher value so lifetime warranty, higherquality components, high performance computing and really the whole idea wasto change the rules of the game. And so now you don't see a lot of computerstores, because the race, the bottom, is low margin and a lot of agony. Sowhat we started doing is reaching out to really people business people whohad a need for high powered computing, so fast, gpus, fast processing wheretime is money, one of them. For example, I just posted a video of my instagramof game studios right if you're playing a video game now, there's a good chance.It was made on our computers and, for example, if you have three hundreddevelopers and you're paying them a hundred and fifty thousand two hundredthousand a year to do a thred, rendering or compiling. Let's say ittakes eight hours, so you can get one of our high end computers and it willcompute that compress that time down to maybe ten minutes so again, payingsomeone o come under grand a year, get ate hours of work in ten minutes. Sonow we can't fulfil orders as fast as we can take him. So it's why we'rehiring so many people now so, but we're good at it too. It's hard to get intobecause it's very cash intensive and margins are not huge, but volume isphenomenal and on the higher end, stuff margins are better because less peoplecan do it. Okay, so that first company started was at Zide or PC laptops,which is the first one PC laptops which is retail breaking mortar okay. So I'massuming like we're talking a long time on ouange here and in two, so you'vebeen in that space for quite a while. You must have had to keep reinventingyourself, and I did the commercials that you did. Is that sort of thestarting point in terms of really becoming a mainstream, or is it lateron yeah? I remember that we were just selling a million little over a milliona million a half a year in revenue...

...right and I started making a reallystupid commercials just outrageous funny stuff like jackass right, and itwas crazy that next year, within twelve months after going coming out of myshell and being more authentic and crazy, because I naturally am that waythat next year we sold five million in revenue and then it just kept going. Idon't in doing wow now when you do that, did your lifestyle change or is itstill like putting all the money back into the company? You know I always paymyself first, in that we look at the company's needs and we have pro formas.So we have an idea of. I have an idea of how fast you want to scale it, andso I budget that as an expense to do that, and then I roll off extra moneyinto other investments like real estate stocks, crypt occurrency a little bit.You know. Okay, did that start, though, in that five million dollar year, likeI'm assuming like you said, the mark is going to be a bit slim. So I don't knowat that point to you might be thinking. I want to get to ten million a D, thenfifty million and so on with the business as opposed to. When is thetime to start pulling some cash back and putting it into other under assetsbecause we're talking the is in assuming still yeah as soon as we wereprofitable at all. Even when we're going the million dollar mark, I waspeeling off extra cash to put into stocks and small real estateinvestments like duplexes. You could buy duplex, that's seven hundredthousand dollars today. Back then for, like fifty seven thousand, I rememberfirst one o well, you know always paid devers to find pain myself first andbuilding that Passiva. It's something that no passive income but building itetcet perform income. Okay, so your life back then, was like doing thecommercials making sure you can deliver on all the orders and then also goingaround looking for properties to buy researching stocks and sort of buildingbuilding the Empire that you now sit upon. If I'm right there yeah yeah andit wasn't that time consuming to do the side hustle stuff, it was like very little time per week- maybe fivehours, okay, very level. So when did his IDC come into it? It was like muchlater, I'm assuming it's like August, twenty eleven on your linked in so fora long time, you're more in the sort of general office retail and then you gotinto the more video game specialized computers. Is that right, yeah I had afriend and his other friend they had the two largest privately held gamingcomputer companies in the world, and I joined in tels board of advisors ontheir board way. Back then, and then I was only guy who was gaming, and soeverybody there was like data center cloud storage, just boring stuff rightso for years for a couple years, I wasonly one there and so noral cared about gaming right and I'm, like you knowwhat this is up and coming so I started bringing in a couple friends who ownedthese big computer companies, but I'm like dude. If I get you on here withwith me, I need you to show me how to like. Do Gaming on e commerce, not justyour brick and water and they're like fair deal Bro. So I brought him on theboard and they just took me on their factory tours met alther operations,people nego, I know you're going to be a competitor, but DA markets. Huge andyou've really helped us so by being friends with even those that yourcompetitors is a good thing. And how do you start like? Is it simply just acase of creating you know a new website than new TV ad like how do you branchoff a completely new company that he's somewhat similar to what you're alreadydoing? But you know, segmented Friday, a company is running a company, so youhave operations, you have marketing right, you have hr in your company, youhave your warehouse people, you have, I mean all these different facets, and sothat basic framework is what takes a lot of time to build right, because yougot to hire people right and at that time, when we started zide week hadwhat about sixty people. So we had sixty people, which is a lot of peopleand they were like really good, and so I brought these people into the idea.That's the hey you guys want to do. This is GE, be really cool and they'relike is his no different, ther's, just e calm and we were terrible in Ekom. Soour first thing first was fine people that understand Internet marketing andFront End Evan back in development, and so we brought in those people and theymade our websites and- and it was just like selling a retail, but it was onlike pretty easy. Okay, so is that you make it tin like pretty easy, but I'msure it's not super easy. If I'm understanding, you're right, PC laptopswas more not online retail, more physical shops, all physical shops ofis, okay, cut it and then Zyda. Your first attempt episode of e Commercelandscape with that video game sort of focus market place, there's a couplethings if curious out, but I want to go back to one thing. First, you joinedthe entail of advisors. When I hear that I'm like what exactly does thatmean? What do you do on the intail board of Advisors? And what do you seelike? What are you privy to as a result of that role, so we're under severe nondisclosure agreement for everything? I...

...think, but I can't tell you the purposeof this is this: Most of the people on the board advisers are the longeststanding best relationship clients of Intel. So your customerknows really. You know what what you need to provide right so when they comeout with ship lodges and timing of Launch Date, marketing campaigns, new problems, customers may have whatwe call it feed on the street. What a customer saying about us? How are youguys doing? How can we help you really they've been great about helping USscale as well with you know, resources and knowledge and different forms ofcapital, and things like that. So it's a good symbiotic relationship. Whatwe're helping them stay in the hearts of the customerright and helping them with that timing, and then they do really a lot of theheavy lifting one we're like okay. This is what you guys need to do and theyjust follow that and they do well. So it's IT'S PRETTY COOL! Okay. Did youfind that, like? I can understand the benefit for them in terms of thegetting a direct, you're sort of like a super customer in some ways that you'rebuying a lot of product from them, but then you're retailing it to yourcustomer base on the flip side. For you is there a sense of like discoveringwhat's coming next? I know you can't necessarily talk about a lot, but howdid it impact Your Business? I guess like did you plan a new commercial,simply thinking about what they're producing next, and that gave you thatability to kind of have a relationship that kind of led Your Business incertain directions that you wouldn't otherwise have had? If you didn't havethat experience on the board yeah, I mean we have we're part of writing thefuture right. What they're going to do and really because we're part ofcrafting that future we can craft ourselves to align with that to supportthem and they support us and and the cool thing is not only- are we able tosuport the fellow board members, but we can help the whole community, because Ihave a lot of friends in the computer industry, doing different facets ofthings and and sometimes will meet, and I'm like hey guys. This is where thingsare going. You guys need to be prepared for this and they love it too. So youmake a lot of friends, because you know your competitor sometimes to becomeyour partners, so I think giving without a huge expectation, a return. Isignificantly important okay cool, going back to the the story with withsix and P C laptops, I would like to know a little more about the switchonline. A lot of my audience is certainly online business people, sothey they are tested in that, but in some ways you're you kind of entering aspace that I would think for a lot of people they would choose not to.Obviously you have the advantage of already having a supply chainunderstanding a customer base. You have a product, so it's not as big a eliteto then say we're doing online. But could you maybe explain a little bitmore because I realize marketing in general, with the online part of itwould have been well potentially different? I guess I'm kind of curioustoo, because you started a new brand which in some ways makes it moredifficult like. Let's take something simple, you have a website, but youhave no ranking sword and Google. Yet so you have to start content, marketing,building and traffic, no social media presence. Yet you got to start buildinga following around this new brand. Everything like that and I realized,probably use the CEO you're, not in the trenches like you were at the earlystages of PC laptop you've got the team with sidea doing that for you, but youmay be take a Sujus even that initial growth period with the online channeland what did work well for you guys and obviously it's a ten year old business.Now, I'm assuming it's grown significantly. But how did you feel itstarted that sort of first year or two or three the first few years wereterrible like we lost money, tons of it? Okay, probably over a million, a halfdollar was horrible because we sucked at it and no one knew us and nobodycared. So I just kept burning through cash, and it was at a point where I'mlike. Do I really want to do this, like that? Maybe we're just should do morebrick and mortar, but then we started filling in the gaps and then reallycool relationship with cool people. That's our belove in our hardware andthen and more importantly, hiring good staffthat can actually proactively get those relationships and sell. So most of ouronline presence was built on what I call feed on the street sales to mycorporate sales team went out and just nailed huge company contracts and partof that was hey. Can you talk about us or these big influencers? Can you talkabout it and it was cool and so like now, I'm really excited because we hadsome big big big influences. Like Mr Beast, Steve Ioke we've got chocolateDell, you know, but you have see guys all the gun, guys everybody they'relike your stuff, just the bomb dude, but now it's easier because I knowtheir other buddies are getting it so they're like well, let's just getsomeone mentum be gets momentum, but that beginning few years is always thatstruggle of what re you Goin to decide whether you're going to give up or not,while you're sembling your team and put on the pull the cash together. Ninetynine percent of people in our industry..., I mean that's just a statisticslike look at, I mean huge companies, like I mean compacts, on even sellingthis compact anymore and Packard bow there not Arabel anymore right. So it'sa tough one. What I would recommend the entrepreneurs out there, just thinkingabout the start. Up, though, is one get to look at some successful companiesthat were able to scale there fairly quickly. So if you look at a componatlike a year or two to get to where they need to be and they're the best in theindustry, well, you're- probably not even as good as them, so double thattime trival that time. So someone got there pretty fast, let's say six monthsto a year and then your chance is a lot better and then you can just watch whatthey're doing, because they're, probably just looking with some ofother big brands, are doing stand out and getting there fast though, butsoftware is what I would probably if I had to start today, like someone boughtmy company and I didn't have a non compete and I had to start. I wouldn'tdo that ter hard war and no way man, because I don't got another five yearsto burn. You know, and I just felt I noticed then, like you seem to spend alot of more time today in a mentoring, kind of role like you want to helpother people become millionaires. When did that sort of switch to teacher comeabout? Well, it was interesting because my first thing was okay employees. Iwant to teach them how they could scale faster and build the dreams of theirlife. You know and- and then I like well, you know what I should probablyjust reach out and give that to everybody. That's something that we got.We got to help to make the world better, so I started making my little podcastand her code and then my instagram and social media stuff, and that was reallysomething that gave me good fulfilment because I felt like like I'm getting.This is feels great because you're helping out, if it's all you, it'sreally lonely, you know so and then I started making a lot of friends withthat, because it's helping a out of people, you Nowana her from there andthe crazy thing now is like people that are doing ten times a hundred timesbetter than me and they're asking me for helping certain specific areas. SoI mean it's super rewarding it's fun yeah. I notice a lot of entrepreneurswho have success in like a space like whereyou're in like a physical product space and they enjoy building that business.But it comes a point where, like you said, it's a little bit lonely or maybeyou're you want to pass on what you've experienced and learned from not somuch stay, building more and more of selling a ficial product. You know it'skind of like a process. You can let your team run. I do want to go back,though, to property, because you told me faintly big number: six hundredmillion dollars in deals. I don't know specifically what you're referring towhen you said that. Can you break that down a bit more deals are simply justrevenue transacted in my career. That's IT okay, simple! So how is that changeand, like you said the first ever purchase you're kind of focusing onduplexes around the fifty Hsan dollar mark you are talking about- maybe Idon't know twenty five years ago. So how does that changed over time? Haveyou been like buying and holding or have we switch strategies? I don't sell a lot of property now Iusually buy and in really just mathematically driven so everything Ibuy based on the cap right. So if I buy it- and I can make an eight and a halfpercent return and a half cap cool- and I like the bigger projects, the better,because it's the same work to do a big wine is a little one. That's my formula-and I usually just hang on to it and then stuff right now, luckily isappreciating, which is cool, but as long as your income is much larger thanyour debt service. As you know, your mortgage payment that you're paying thebank and you have cash flow, then that's great. Just keep it forever. So pretty easy for Mil sure yeah. You just have to build the largecash bow source and the way you go when you said larger deals, are you talkinglike multi, family hundred, a D, fifty units a hundred unit buildings? Are youstill sort of what's the number like three to five acre developments, myindustrial flex, retail? I like those, because I can sell the other businessowners or rent them business owners and give em a good deal, and it's great Ihave so many friends have businesses. I can just buy the properties sendingemail out to two hundred guys and there is like I'll take all right that thiscool, so it's real, it's Stensen, you know, but a lot of those people. I meton mentoring and doing social media they're, just okay, yeah. I got thisdeal man. I need more space in this city that city, so it's not hard tofill it. So so social media has really been a huge benefit for you with thesekind of relationships. You built Oh yeah. If you I mean anyone who's, anEntrera, you need to be on solid from media. Otherwise it's really hard dielike one human. At a time. This way you can have millions of people, and somepeople will, like you said, won't hate you just block all the ones that hateyou and help all the ones that, like you,simple, okay and you've done well o to connect with a person who owns abusiness who can rent a some space from you if you're buying a property. hasthere been any specific kind of tactic with that, because I know okay, I thisjust maybe sounds blatant, but you put...

...a picture of the Ferrari and you knowother super cars, that's a sort of type of social media. You can do we onseeing people do that over time. Some people think it's more of a hype thing, but then somepeople are doing it because they have a legitimate success of business behindit. I kind I know, because I came across your work when you were sort oftalking about your early days. The first time you went in, I think it wasa portia dealership and you were saying one day you're going to buy this. Theydidn't really take you seriously and you came back and you know when you hadsome success. You bought the car. Is that a big party, social kind ofportraying showing the cars- and I know to be fair? I also saw you talkingabout your daughter and her own process with freeing out her career and her arm.So it's not just all fancy cars and so on, but is there a strategy there? Yeahpeople are smart, they're, not dumb, so and most of the stuff is very boring onlinkedin or instagram and stuff. It's just garbage. It's boring right, so youpost something to get attention. And then you write the story of yourstruggle. Man and then people can relate to that because they're like man,either they're struggling or they've, been to it so the touches their heartand then they start googling. You and look at your other content, realize allhe's like an cars and stupid things are like one percent of this guy's life,ninety nine percent of it, this mentoring and creating jobs and helpingpeople and inspiring and train these things that build intrinsic value aswell and then great. And if people are so shallow, you see you know, I thinkyou someone you got like two haters. I think we had, but those are people thatare idiots anyway right they're, just like Sol car. All you think about ismaterial stuff. You don't care about. Humans va Blah Blah, and I was likewell you're, just too lazy to just listen to my podcast dude and thenyou'll be like hooly, crap and they'll get some value and then those hatersusually become people really appreciate it because it help gives them value,but some people are destroying the stroll right. Yeah can't help those people, you know yeah.Okay, now makes sense. I love to know we've kind of covered. You do a lot ofdifferent things. Then I can feel like you're you're, maintaining theseconnections with just people in your social media, world, you're,maintaining business specific relationships for both your PCcompanies having an asyer about storage way. I will ask you about that as well,and then you being property investment. What is a day in the life of DanielLikely? What are you doing, and even like right now, you're talking to me inyour car like? Are you constantly on the move like? What's your day like?It's actually varies in and chill okay, most people say they're hustling andtheir working twelve fourteen hours a day? Maybe that's true, but it doesn'tneed to be that hard. What I do is I get up every morning at like fourthirty am right: drink my big glass of water. Take my vitamins. Do My YogaRight. Do some meditation those kind of things I'll, just simply review my bigpicture goals or what I want to Chee physically, financially and spiritually,and then the actions that I have to do today I mean I don't like to get seveneight hour Ilda hour, sleep because really everything you do you're onlymaking a few man a our decisions today and so that they're, decisive andthey're big great and they really make an impact after that usually four daysa week old is go hit the gym and then I'll walk around in different parks. Igo to different parks and I put my headphones on and have conversationswith clients, employees, people in closing deals with, and I just tell himI can I face time em or whatever, I'm like Hey, I'm in the park and they're.Just like. Oh Man, that's cool, you know you not stuck in an office so soclose and deals make some progress. Usually three big progressions a daylike to schedule like with my kids, you know daddy daughter time go to the mall,do some fun stuff activities and then my son, we meet a couple times a weekand I mentor him on kind of thing, see he's building and then my wife spend alot of time with her and then my dog and then usually gets us to sleeppretty early on before night o'clock. Yeah. Well, you sometimes eight thirtyjust to recharge and do that and just rent and repeat- and that's been motmore successful than doing too many things. But in thebeginning, it's okay to grind out eight ten hours. Six days a week when you'reworking somewhere, that's okay done that and that's necessary to get theammunition to be able to create larger projects. But at first everyone's got adid! Calls that's fine! I like to do it sometimes I'll go out of my stores andI'll sell computers. Take care of customers go different departments.Hang out with you guys and girls try to solve some problems with them deal withsomeone. What they're dealing with going to the warehouse lifts in boxes amakes sense. So I I do undercover CEO. Well, you know you got to do that too.That makes lot of sense. I'm curious because they be walking in a park andclosing a deal, whether it's something to do with your computer companies orproperty or so on. You must have a few key hires under you, because you couldbe on the phone say ere, let's get this done, they say yes, and then someonehas to go and kind of initiate things. I mean some of the boring stuffthesigning of the contracts, the...

...transferring of the funds. Has therebeen a few key people, you've hired or make positions you hired for to makethis the sort of a more relaxed life that you live possible yeah. Anyone cando it, okay, because these people don't all work for me full time. Well, someof them. I work in with for twenty five years. What a guy thirty years soattorney need to get attorney for contracts because don't do your ownlegal or your in trouble. CPA got gray, CPA right text. Lady gotta Have TaxLady K got of trouble right, they don't send people to jail for murder, theysend it for tax evasion. Just so you know, taxes do not evade your taxes, pay up,okay, banker right and it's the first, maybe the local branch manager, yourCredit Union, but as you get more bank you know now I deal with three or fourvice presidents of big big banks that you know top ten banks, and I just calla text may brows to this deal. You know Kay I so you need that those people arenot on staffing and their phenomenal to have oh insurance. Guy Insurance guy gobe well insured that insulate you against problems internally in yourorganization. Usually you'll have a financial director right or CFO right.That's someone! That's really really important to have somebody's doing me.Counting right, usually you'll have somebody in the handles operations inthe beginning, when you're super small, sometimes that person will handle liketechnical stuff to or sometimes your CFO or your financial director willhelp do that. You have sells people if you've got one sales, guy or girl, asyou get bigger, you'll have more then you'll have a sales manager right togenerate sales, and then you need a marketing person and at first they'regoing to be video copywriter website everything an they're goin to outsourcea lot of stuff right. So that's all part of the recipe nice do you rememberI mean I could picture it today. Obviously all those people in place.This is like a machine, that's running behind you as you go out there and makethings happen if we went back to sort of the early days of building a team.Do you remember, like the first key hire you made at that phase, becauseobviously you wouldn't have had the cash flow to go and hire the best thebest of all those roles from Day One? But what was the first thing? He foundyourself hiring. First Kehi was technical, so someone to repaircomputers, because it's really Tacito me and I'm good at it, but it's timeGod to men, you know so fond from friends. You could fix computers andjust pay them a little bit to fix each computer. You know, okay, that was kindof like you taking things off your play, because you were a guy doing that. Soyou could then put your time into other things, accounting taking out thegarbage selling yeah nice. I said I want to ask you about storge, well,where the storage will come into this story so he's fairly new yeah Starartwell has actually been along. We've sold back up cod back up. That's superhigh security to banks, US Army, real high, ended to high securityinstitutions and need a very high level backum, and I was like hey that kind ofsoftware or that kind of set up in a cloud cost some of these clients tothree sand dollars a month, sometimes ten sand. What? If I could give thatlevel of security, encryption protection of safeguards and featuresto and use your customer for? Seventy five dollars? A year unlimited, and sowe figured out how to do that, and so I'm, like okay, well's, just start thisthing and offer to people and people have it, because really you can't get that in Icloud or drop ox or Google for that price for that kind of protection, soso we're beating all the big guys yeah when you said you figure it out. Do youjust go to your chief of technology and say how do we do this like? How do howdo you come up with a solution to something for just seventy five l ayear? What's easy, will you look at your competitors and what they'reoffering okay can offer significantly more okay. Are there some features thatwe offer that are really expensive for us to buy that consumers don't careabout like it's, not relevant, yeah, there's a lot of those features. Okay,can we do it in this cost? Can we sell up for this and still make money, so weneed sustain this for everybody at the answers. Yes, that's something I can doyou don't need a bunch of experts just park it on your head, because you knowwhat you pay for the features then you're like okay. Well, that makes thesense mathematically. Let's do it and then you just put in the same marketingengine and then there you are you're off the way you talk about this Dan. It'slike everything is just like it's work. It's work, its work does work. You know.I know he strugled early on, but maybe it was. Storage. Well is a good examplee. There is more recent when you say you pro get into the marketing engine.What does that mean exactly like what type of marketing rolls out when you dothat? That's pretty simple! For any business, I mean you need social mediapresence, but first you do free stuff. Facebook instagram linked in the basicstuff instagram, is really powerful. I like it Sam, he, you got tick, TockSnapshot All those things and you make some funcontent that it interestspeople and then you have a good offer...

...right and then once you started makingcustomers sappy. They start talking about you, some contest. You just giveways you do some paid advertising when you got a little bit more bread rightas far as the e Com side of it. Now you have shot Apafi, so it's not nearly ashard on back in front and deaf like dragon drop most of the stuff forfunnel marketing. You Got Click funnels, Russell, Brunson, stuff, awesome, she'sthat click finals, spotify. There's all these videos like on Brunson's thingthat are ready to go. You just like change that over your name plays funneland plug in some of your original content year off I mean I have hadfriends, though, which is funny that I've done start ups and in six monthsbeen making millions of dollars. So it's super easy actually, because someof these people are not technical, it's just so you wanting to do the work,that's important to do the work, but everyone just a lot of people just liketalk about they just don't do it. It's not too tough. What some of thesepeople you've been coaching. You who've had like six months to starting to makemillions and sales are they in different industries like what sort arethe similar? What are the example products? They might be telling? Wellone of my friends. He sells shoes right he's like a shoe broker, dude by shoes,just resells and by a money, BAS, Selton. Okay, great, that's, awesome,easy right, not really hard. Another guy cars buys money bay by them frompeople. Scours dealerships for their trade ends. Stick them on Ebay, resellsthem makes money. This is like using other people's platforms. Noteeverybody pokin carts scours by punking on cards and like he find all kinds ofweird cards, but he sells him another guy guns by his guns, man, tons of guns,resells guns, another guy. He goes to garage south and he goes garage, tellsprobi mean so many like three or four a day and buys all this crap sticks himin a warehouse. Listen on the Ebay. has this girl who ships them out for him?She's really awesome and make a million dollars like this is like super easystuff. They don't even know it program websites or are they all kind offollowing your what you said before they're setting up social profiles,ousing Chopi, Lor, Ebay as case, maybe when using click finals and then justsort of following that kind of process. All those I just name, don't use clickfunnels. Okay, all of those don't you Chopi. They use Ebay and et se, O. mydaughter is a great student, too she's, like God. I hate doing this. Ninetyfive grind thing: She's social media manager for our companies and she'slike it's. Just I get trolls and they beg me. I'm like okay, she's, like Iwant to do my art business, and so in the beginning of year. We're like okay,let's see, go, do that get put your art on there and then last week she juststopped working for us he's like I'm making so much money. As I is killer, Imade a post better on Linkedin instagram to and so she's like she's,like twenty he's like this is crazy. She's selling, her art yeah, so thetools are there for whatever you want to sell. You just got to be a bettervalue problem. You mentioned in your day before that. You have a time whereyou think, like a dreams, your visions, your goals, what drives you now becauseobviously you're well and truly financially successful, a lot ofproperty, three companies that are doing well, you're, obviously living ingreat lifestyles. I don't feel like you need to change anything and how youlive your life. But what does drive you and is there anything bigger thatyou're working towards at the moment yeah? So money is just a numerical andwhich you have your basic needs met and a little bit of excess. Like anythingmore than that doesn't change your life. That much I mean if you've got a nicetruck and a nice car you can pretty much go off or Recotin I say, and thenyou could drive really how you want fine like. If you had a hundred cars,that's not going to make you better right. So now, on the material listicside of things, I really don't have any materialistic aspirations em in abusiness level, it's great to scale companies and watch him GROG and helpyounger people become leaders and scale. You know and make really good thingsfor their families and self, because they at least can reach that level ofabundance right, and that juices me- and one of my goals- is to create amillion millionaires as be our code, and it's not going to be from one manme doing that I'm going to be helping people individually, and I think my askis look share. It right help. Others take ten percent of your gains, give itto a good charity, this critical of your choice. That means something toyou, that's the actually the biggest ones to share and then get back. Butyour question is is like like what motivates me, what am I doing now is:Is Finding People's pains and healing them on a larger scale and helpingteach people how to fish and create their own abundance? That's my drivingfactor in the businesses. Do that in the podcast. Does that so? Where do youthink this is all going now in terms of technology? I know F, you're, obviouslywell and truly comfortable with Social...

Video, audio podcasting paidadvertising organic. You know you're very comfortable that do you see thatchanging in the near future? Are we going to be posting to, like you knowthe Dick Tacks and the instagram for the next fifty years? No, I think thoseecosystems will evolve to be more interactive. I think Elon Musk is on tosomething with his neuro link. I think the interface of using your thumbs isgoing to become antiquated and it's going to be a direct neural net thathooked right into your your brain and you'll, be able to communicate at thespeed of thought, no matter how you want to communicate, there's a fewdifferent things with virtual reality: We've working with the next level. Wedid this thing called the void with we did the computers in the very beginningfor James Jenson and then now he's creatos thing called jump, which is animmersive experiential virtue, real. It's like Star Trek, Holodeck Tom,that's cool, but I think, as band with increases for Wifi, a wireless will be able to have that realtime. Note Latency, interactive experience, I mean it'll be like youare here, and I am there were sitting there talking to each other. You knowand it's cool and we'll play games together. I remember seeing, I think,the recently about Oprah Obama into view, and you know they set it up likethey were in a room together on couches, but they were actually you know, otherparts of the country, maybe last kind of wrap it up question then you'vealwasy, invest in different areas. Topic of my show is Pesto capital. I've kind of got a feel in the sensethat you talk about creating a business that does spin off cash flow and youare very early to take profits and decide to put them into other types ofasid classes with with property initially to sell one. This thing tothis today, who you know that just started to build their first cash,close sources and they're thinking about investing something that is goodfor today's world and you know, maybe property is hard to get into. Obviouslythis crypto high risk citrea, potentially there's always the stockmarket and so on. How would you advise someone who maybe is Daniel when hejust made that first million year selling computers and you've finallygot some profit to start putting into something else? How would you advisethem to do it today? I'll give you two sways, because I bet you: some of thepeople have that yeah big million dollar check. Some people are justworking somewhere right now thinking about starting their own thing right,so when they give it something that don't help everybody kick, and one ofus is the constant like the dollar cost averaging right. So what I did again,I'm not a financial adviser, it's not financial vice, but just me when I wasworking at that computer shop right, the selling computers. That's before Istarted my own company. I had an extra few hundred as a month and a customertold me Damn you need dollar cost towers like what the heck does thatmean he's like hey. I like treat like a car payment, maybe two hundred oars amonth or whatever you want to do and pick a few of your favorite companiesthat you like, and by a little bit now they could go to zero, but just everymonth treat like a car payment. So he walked me through to open up fidelity. Broker's accountfidelity they're like a Ted Marica Trade, a Marri trade, trade, only kindof thing, just procras account and he's like. I take Microsoft and yourcomputer guy since you like them eminent to consider and he goes andthere's no come, caled apple, I don't know she can see them and their ownerslike to fight and so and I'm like. What's another one he's like, I don'tknow what do you shop like Walmart? Okay, so I just bought those threecouple hundred oars a month personally for like decade and it just turned outokay, but I didn't like dump all my savings or take a loans or leveragemyself to do it. I just kind of trick a in there and you know how I bought thatfifty seven thousand dollar duplex my first one is: I had enough stock inthere built up that. I had enough for down payment. I say twenty five percentdown, you know so turned out that be pretty good. You know so. Stocks helpme first and then I migrate into real estate is okay. So it's really aboutthe commitment to a long term, even if it's a small amount, as you said,dollar cost averaging. So if you're averaging a little bit of money everyweek or every pay check, you're, not necessarily swinging with the highs andthe lows as if you put all your money in at once, you're just slowlyaccumulating and you know you're riding the winds when you get them and then,if you can, you can transfer that to something else. If you decide to like aproperty yeah, what one last thing there, you don't want to be a stockpicker unless you're like really know what you're doing you know you're a pro.So what a lot of people will do is I look at what that was called a TF andelectronically traded fund people used to buy more mutual funds, but an TF.Basically, let's say you bought an s NP five hundred index fun. Basically, it'sput over five hundred really good companies right and you can buy adollar worth right, but you own a little tiny piece: L of those fivehundred companies hers. A lot of you...

...can choose from right. You got to doyour research on us, but it's pretty obvious yeah and that's a good way,because if one of those companies bankrupt you don't lose your whole age,so a little safer for people just just getting started, probably the mostimportant place. Yeah. I think that's good advice, maybe the last question.Then then you obviously have a lot more money today. Do you? Maybe you don'tknow this? I'm sure your accountant does. But what are your biggest holdingis like? Are you mostly property now, and obviouslyowner of your companies? Is that where your biggest net worth comes from oryou all over the place, my companies are probably the most valuable lebecause they generate reoccurring revenue. A real estate is probablynumber two stocks. A number three I like weird stuff like poking on cardsand guns and all kinds of like random things that are hobby but yet haveappreciation value. I want a good amount of crypto currency to so I thinkI mean it's cool to have all those fun things, because if one just blows upgoes to zero at least he has something, and everybody can do that just take. Ifyou have an extra hundred dollars a month to spread it out a little bit. Ifyou want and then the more supporter thing is education and being involvedwith those things yeah and probably the most importantketor success really was the companies a right because the cashla from thoseallowed you do all the other investments yeah. But you know if Istill had worked a normal job. I would be worth millions and millions ofdollars anyway. I have plenty of friends. I have friends who sold carswith me. I Toka Summer Job Song cars today that are worth over a hundredmillion dollars because they invested correctly. So it doesn't matter whetheryou start your own deal or work somewhere. It's what you do with thatmoney and just don't buy stupid crap, invest way more than you blow one tookay. Well, just take ten percent of your net and buy stupid crap becauseyou could die in the rest room of an aneurism at any moment. That's true!Okay! On that note, we will wrap it up. What websites would you like to sendpeople to to find out more about you? Let's just go to Dan's millionare code.Dance million are coin on instagram. If they want to check our computers justgo to zydeco Xi da Xo, awesome. Okay, then I appreciate the time. Thank youfor sharing those those pockets from your life story and giving us ElInsights into some of your wealth, your growth techniques. I really doappreciate it all right man. I appreciate your man. Well, there you go.I hope you enjoyed that interview with Dan Young now, if you have not yetsubscribed to vest a capital of this podcast, you should do so right now,just hit the subscribe or the Plus or the follow button on whatever appyou're, using whether it's the Google podcast tap or the apple podcast APP orit's spotify, the podcast section there. You can also find this podcast onaudible, plus all the other players that are out there, whether it's Tuninor stitcher. Even Amazon has Amazon music and you can find podcast thereand look for invested capital or look for it Garo my name Yaro and you willfind the episodes there and also, as one last request, had you not done sobefore. I'd really appreciate if you could leave a review for this showinside the apple I tunes. So you can find a link for that. If you just hadover to my blog yaro DOT B, L O G and is click the podcast tab, then you'llfind the link to apple and he be click that he can leave pay review, or maybeyou just open this up in your apple podcast player right now, and you canleave a review that way. I'd really appreciate that they'll help me reachmore people, get better guests and, of course, continue to provide theseinterviews on a consistent basis for you. Okay, I'm going to call thisepisode over. Thank you for listening today and I will speak to you on thevery next episode of vested capital.

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